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Vigilant Citizen – vigilantcitizem.com Dec 17, 2025

Every once in a while, companies go out of their way to release an ad that is universally hated. Most of the time, the people behind the ads are very well aware of the impending negative response, but they go with it anyway. Why is that? Because, sometimes, ads do not aim to sell a product or service – they aim to communicate a message from their elite-connected owners.

This year, some major companies decided the holiday season would be the perfect time to release creepy, soulless, AI-generated ads that will annoy the entire world. And McDonald’s took it a step further by portraying Christmas as “the most terrible time of the year.”

Indeed, spending quality time with one’s family, honoring traditions, and celebrating the birth of Jesus Christ go against everything the satanic elite wants for us. So, every chance they get, they try to attack or poison the festivities in one way or another. And nowadays, to add insult to injury, they use AI slop to serve their poison.

It doesn’t take millions in market research budget to know that, no matter how impressive AI technology is becoming, people hate it and are viscerally repulsed by it. It is almost as if our brains recognize an inauthentic attempt to replicate human life and become alarmed by it.

Part of this response might be due to the “uncanny valley effect.”

The uncanny valley effect describes the eerie, unsettling feeling people get from robots or artificial figures that look almost, but not quite, human, causing a dip in our affinity from positive to revulsion before potentially rising again with perfect realism. Coined by roboticist Masahiro Mori in 1970, it suggests that slight imperfections in highly realistic human simulacra trigger discomfort, possibly as an evolutionary defense against disease, death, or threats, making us question if something is alive or dead, healthy or ill.

The uncanny valley effect is our brain’s instinctive response to seeing lifeless humans. And that’s precisely what the following McDonald’s ad looks like: A bunch of dead people trying to look alive. Add to this a decidedly anti-Christmas message, and you get one of the most baffling ads of the year.

The Most Terrible Ad of the Year

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