Lee Taylor – The Daily Sceptic Oct 9, 2025
I can’t be the only one who has noticed how most modern adverts now follow a formula: for every white actor, there is a black actor. This would be unremarkable if it reflected reality – but with over 80% of the UK population being white and only 4% being black, it feels forced, unnatural, almost performative.
Channel 4’s recent study, ‘Mirror on the Industry‘, confirms what many viewers have long suspected: advertising excessively overrepresents certain groups in the name of diversity, while older people, pregnant women and the true majority – white Britons – are far less visible.
The underrepresented
Despite feminism – in all of its forms – being widely glorified across the advertising world, one of the most overlooked groups comprised pregnant women, who appear in just 0.1% of adverts, despite around 50% of women having at least one child by the age of 30. In a country already anxious about declining birth rates, this near-absence further marginalises a critical stage of life, sending a subtle message about which experiences matter most to our country’s marketing departments.
Another group to be nominally represented in advertising is pensioners, who appeared in only 2% of the top 500 commercials studied. This is particularly striking given that pensioners are among society’s most affluent groups. This demographic not only possesses substantial purchasing power but also represents a growing segment of the population. The omission of pensioners from advertisements may reflect a missed opportunity for brands to engage with a financially stable and increasingly influential audience.
Marketing isn’t about morality. It’s about message, audience and resonance. The best advertising speaks directly to the customer. It understands them, reflects their aspirations, makes them feel seen. So what happens when the majority are made invisible? White Britons make up over four fifths of the UK population, yet they’re often conspicuously absent in advertising.
Are we out of the woke woods?
Could this survey mark a turning point – a formal admission that progressive marketing has strayed beyond what is reasonable or necessary? Perhaps. But a recent case study shows we are still lost deep in the woods of wokeness. Just weeks ago, Sanex’s shower gel advert was banned for “suggesting white skin is superior to black skin”.
The 28-second advert opened with a black woman covered in a clay-like substance to illustrate the discomfort of dry skin, and closed with a white woman showering; her skin clean and comforted. To most viewers, it was a simple before-and-after demonstration of a product’s effectiveness. Yet two complaints were enough for the Advertising Standards Authority to rule it must never be broadcast again.
Is this preoccupation with avoiding offence to a racial minority that is already overrepresented really necessary? It takes little observation to see the lengths to which the advertising world goes to accommodate black people; indeed, Channel 4’s study reported they were featured in over half of the 500 adverts surveyed.
Cosmopolitan UK’s recent launch of its exclusively ‘Black Beauty Hub’ highlights just how strongly the advertising and fashion sectors have shifted to prioritise black women’s representation.
What emerges from all of this is a striking imbalance: while some groups – particularly black women in fashion and beauty – are consistently elevated, others such as pregnant women and pensioners remain virtually invisible. Advertising, or ‘progressive advertising’ if you will, is supposed to reflect the society it sells to, yet current practice too often distorts that reality, overrepresenting some demographics while sidelining others. The result is not greater diversity, but a skewed picture in which the industry’s obsession with signalling inclusion ends up narrowing the range of stories it tells.
Lee Taylor is CEO and founder of marketing agency Uncommon Sense
this is a hate crime against white people
in the USA barclays bank had huge posters with black men with wild afro hair
with pretty blonde white girls
The black womens caucus sued barclays bank under the racism mandate which said black women were not good enough for their own men
but white women were
barclays paid out a huge undisclosed sum and stopped the racist posters
Here in the UK people stopped buying products being advertised with black faces
Lincoln councillor quits Labour and says ‘most people are sick of all the controlled parties’
Story by Jamie Waller
A Lincoln councillor has left Labour because of his “disappointment” with Starmers extremist government. Cllr Biff Bean has represented Hartsholme for nine years, but says that people in the area aren’t feeling any benefit from national policies, just hardship
He says he will focus all his attention on local matters and will sit on the City of Lincoln Council as an independent. “I am disappointed with the national government—and all the extremist parties for that matter—and have been for some time,” he said.ost people are sick of all parties who over-promise and underachieve, they promise to stop the migrants then import in many more
Working people aren’t getting benefits from any of them. People on the doorstep are telling me they’re fed up with all the leaders, and I have to agree. It’s embarrassing.
“Right now, I’m politically homeless and am going to be directing all my energy to local issues. I’ve always been Labour, and believe Lincoln’s MP Hamish Falconer is doing a fair job.
Last election around a third of people voted and many of them put luke skywalker Robin hood etc, the game is up the public know
Tory Labour Lib dens is alla big scam
“I hope the government does what it should but i doubt it, they are supporting israels genocide – The country deserves one that does the right things We need policies so that people can feel the benefit in their wallets and communities.”
He added that there hadn’t been a “falling out” with his local Labour council colleagues.
He said we need a labour party free of jewish control
Related video: Medway Conservative defec
It’s part of the divide and conquer. They want you hating each other so you don’t hate them. While they implement the social credit system and absolute slavery, with death for you and yours at the end of it. The blacks will be killed too. Along with the other 16% who apparently are neither black or white. The only way out is to remove them, but you won’t because you’re too gutless.
The RNLI’s recent christmas catalogue features virtually all Black models – My partner who, for many years, buys christmas cards etc from the RNLI has declared that she will never support the RNLI again 1
LOL..
a much better response would be don’t watch idiot vision or buy their garbage*…..because pirate rock africa, that’s an op’ being run by yiddin advertising agencies..
starve the fuckers…as far as I can tell the only ads left on the shit box are for charities..the ones where you give Ngubu hope of reaching England by paying for his eye surgeries, so he can more clearly see the kent coast on his rubber ring and of course building water installations in the congo he can dismantle and sell for scrap..
..to pay the WHO traffickers in his village..who also wrap shipments of little indian girls to the UN hunchbacks for sex slavery, sponsored by auntie Ethel who lives next door to a camp full of african criminals in Kent and who lovingly supports them by sponsoring a poor little indian girl at ten quid a month ‘direct debit’ and has left them everything in her will.. which along with everyone else’s money pays the CEO millions a year.. which he spends on sex slaves..
or LOL… funeral services and insurance scams..and credit cards at 80% interest..oh and shitty little games designed by theorists to play on your Ifag at a dollar twist..
dear dear..learn to play the violin..get in shape..anything really..just turn it off!!..
hahaha..
Migrant Boy, 17, fighting for life after shooting in north London
Story by Michael Howie •The Met police are appealing for information after a boy was left fighting for life in a shooting in north London.
Officers were called shortly after 5pm on Friday to reports of a shooting at High Road, Arnos Grove, in the borough of Enfield.
Officers attended alongside the London Ambulance Service who treated a 17-year-old boy at the scene. He was taken to hospital where he remains in a critical condition. Detective Sergeant Catherine Dempster, who is leading the investigation, rained several houses of the London Posse
who said ” not us it was the rival gang the Enfield Nigs
JUST SEND THEM ALL BACK TO COUNTRY OF ORIGIN
It’s all Jew Cultural Marxism to degrade western society. Jewry is the most corrosive force against Humanity. Jew power must be crushed, or it will destroy the world.
Utube’s commercials showcase almost 95% black and brown actors. It’s so obviously a tactic to irritate, anger and erase the white majority. Prime video isn’t much better. I turn off sound and avert my eyes, rather than watch, and I remember which companies are delivering this woke propaganda and refuse to buy their products. So their advertising has the opposite effect they intend. Unless the underlying intention isn’t to sell, but to generate division and hate… 🤔
I wonder how many Whites will not patronize a corporation that has even one black “actor” in it. Probably plenty.
But surprise, surprise, surprise! Those corporations were never created to “make money.” No. Corporations are the Jew Communist Tool used to rid the world of private property.
Corporations are “creatures of the state” (Hale vs.Henkle, SCOTUS).
YOU, the man or woman, cannot start up / create a corporation, unlike a partnership or a sole proprietorship, or certain business trusts.
Only the state creates corporations. Thus the state controls — ultimately owns — those corporations.
Your share? Just an “equitable interest,” and you follow the regulations the state has established for its corporate children.
When those rules say your prime directive is to get money for the shareholders, that’s what you will do, and not even Henry Ford could give the employees a raise.
(As an aside, “employment” is a master / servant relationship, and you will treat the servant as your master dictates.)
When the master tells you to hire “nons,” that’s what you do, even though humans are no longer spending “money,” which they (((merchant))) master owns in total, anyway, having created it out of thin air, to lend to you at interest…secured by real wealth (property and natural resources).
Don’t think ol’ master is changing things because White-Man-Pissed over seeing so many smiling Darkies in de corporate ads. No. Massage be fixin’ ta scam de stoopiffied Honkee Debbils, an’ plays a big ol’ trick! You jus’ keeps yo eyes ‘pon de ball!
@ gt. And you’ve done what? Led an army? Killed a few traitors? People like you are so full of it, telling the rest of us we let ourselves be walked over when you’re just the same as all of us. If you’ve never led a revolt or a charge how can you not realise you’re just another one of those people you’re moaning about?
It seems strange to me how companies advertising their products use a black and white couple, which is so fake how do they expect us to believe anything else they tell us? It’s like saying we are so full of shit but honest our gear’s good. Why would they expect that to be a good sales technique?
Why worry about ‘nuclear warfare’? Talmudic commies are doing a fine job killing any/everything/body God elected.!
Two purposes:
Rubbing elder noses in the results of their efforts in destroying western culture and to condition the young in accepting their increasing low status in the world to come.
The tripod of western civilization (legal system, formal education and information dispersal) has been co-opted.
gt on October 11, 2025 at 9:03 am
It’s part of the divide and conquer. They want you hating each other so you don’t hate them.
===========================
Tale of a King’s Castle being stormed by (2) groups
…. one group with pitchforks..the other group with torches
The King is getting very nervous.
However his advisors say “Not to Worry”..
……all you have to do is to tell the people wth pitchforks that the ones with torches will take the pitchforks
….and also tell the ones with torches the pitchfork people will take their torches.
Problem solved.
=========================================
Here in Canada..the dumb European stock women marry the coloured males and then these same women realize they are suboordinate to them…then onto the joys of single motherhood.
A couple years ago, a UK rag published a cartoon-illustrated “Christmas guide to the best sex positions”, or some such fluff. And even THERE, the drawing of the male was black! Towering idiocy.
Best ignore all of this fake world and focus on what’s around you – family, reading, gardening, pets. The fake media and the political theatre aren’t worthy of your time and attention.
recently i went to buy my favourite bottle of sauce
it had the big face of a black man on it
if you want to sell to lions you dont put a giraffe on the bottle
and you cant sell tigers to crocodiles
to sell to white people obviously puta whire face on the bottle
so i bought another brand
Jaguar cars sell well in the USA they recently started ” poltically correct ”
( communist )adverts sales fell through the floor
now for something lovely
Why she set up the Wonkey Donkey sanctuary in Knottingley
UK’s largest donkey sanctuary’s bid to build transformational therapy centre Wonkey Donkeys’ bid to offer more donkey therapy A rescue and rehabilitation centre for ill or mistreated donkeys is on a mission to offer people indoor therapy at their sanctuary in West Yorkshire. Wonkey Donkey Visitors’ Centre, near Knottingley, has been going for ten years. It now cares for 32 donkeys as well as several ponies and goats. Sanctuary founder Jenny Howarth came up with the idea of setting up Wonkey Donkeys following a period of ill health.
thankyou jenny
counter it with our own street ads..ie graffiti
turn Nogs against kikes
For color to take up so little room up so much space is devoted to it.
Get a load of the orc negress in the photo at the top…how utterly repulsive, not necessarily because she’s black but because she is hideously ugly. A compounded insult, except the slack-jawed imbeciles slumped in front of their electric jew tell-lie-visions don’t even realize that Shlomo is pissing right in their faces and smearing shit on their shrinking brains.
The best thing anyone could do with their hypnovision dumb-downer is toss it into a dumpster, then follow chesterton’s advice and learn the violin or work on your fitness or sit in the grass and read a book…or find some treasonous cunt and give them a complimentary lobotomy with a tire iron…
jesus was a negro, caesar was a negro, popes were all
jewish negros, Armin Cheruscer was a negro, Siegfried
was a negro, old Fritze was a negro, WillhelmII was a
negro, Wagner was a jewish negro, hated himself etc
Mehrkill was a jewish negra .
Now they’re complaining about a lack of black people in the legal system, but if not many black people want to go into law what can they do about it? Put a gun to black people’s heads? Tell them they can do it for no education fees while others must pay? Life’s like that and some things shouldn’t matter anyway, it’s as irrelevant as complaining there aren’t enough nurses with green eyes. They’re looking for areas where diversity won’t be levelling us all out but it’s not non-blacks to blame if blacks prefer to seek other work.
https://uk.news.yahoo.com/tackling-lack-black-talent-legal-160538013.html
To summarize my earlier, overly verbose comment:
There isn’t one fortune 500 corporation who’s PRIME Directive isn’t to destroy White America and all ethnic nation states, tank existing world civilization, genocide the Aryan phenotype, and enslave everybody else through selective down-breeding.
Prove me wrong.
I cannot believe how things have changed. I guess it shows the power of the media to brainwash people to the extent that their belief systems can do a 180 degree turn.
I was having a bit of a laugh to myself the other day when I recalled how back in the 1970s when I was a pupil at a primary school in England the teacher, to quote him, I think his name was Mr Finding (or something) was moaning in open class about what he termed the “nig-nogs.” I cannot imagine a teacher today exercising that kind of freedom of speech.
He never really liked me but I guess that he did have a traditional sense of racial awareness: self is defined by non-self. It was, if I recall correctly, an all white class.
Mind you this was the same teacher in one of his other lessons gave us the tale of the holocaust. In those days it was still hydrogen cyanide issuing from showers.
I understand the current tale (the tale having changed in terms of detail) is hydrogen cyanide dropped through the roof.
How things have changed!
@Paul Kirtley
About the same time as you recall, my class had a stand in teacher who gave a rather politicised lesson to us nine year olds. I will describe the “lesson” shortly. I always remembered it because the teacher was full of conviction; something not usual in the state system. I suspect he may have been slightly rogue as this was a one off lesson; we never saw him again.
The purport of his lesson was the “Domino” theory of communism. At the time, the Americans were involved in Vietnam and the teacher was echoing the American fear of communism. I’m old enough to remember how TV news graphics continually showed the increasing southerly advance of the North Vietnamese forces.
Our teacher gave us a “lesson” on how the communists would eventually reach and conquer Australia. This was based on the simplistic southerly march of the Viet Cong that to my mind did carry a rather simplistic logic to it. As I know now, ideology and fear is carried by the media and “teachers” as much as real armies.
I imagine many brainwashed “teaching professionals” amplified the fear of the 2020 Scamdemic for their charges….
***
Suffice to say that at the time there were around three Indian and Jamaican kids in my class. Eleven years later, a younger sibling of mine was one of three White kids in the class.
There is a real lesson in there somewhere…