Will Jones – The Daily Sceptic June 14, 2025
Ministers met with television bosses during Covid to persuade them to push pro-vaccine storylines in soaps such as EastEnders and Coronation Street, it has emerged. The Telegraph has the story.
Freedom of information (FoI) requests reveal that officials from the Department for Culture, Media and Sport (DCMS) secretly met with ITV, the BBC and Channel 4, among others, calling for “national unity programming”.
Critics described the meetings as “brazen state interference”, while Sir David Davis, the former Brexit secretary who fought against vaccine mandates, said it amounted to “underhanded propaganda” by the government.
“What this demonstrates is that during Covid, the government reduced the broadcasters to mere arms of the state,” he said.
“Of course, it was important to tell the public about the efficacy and safety of vaccines, but the state should never resort to underhanded propaganda of this nature.”
Heavily redacted documents show that as early as February 2nd 2020 – more than a month before the first lockdown – DCMS met with Dame Carolyn McCall, the chief executive of ITV, to “test the possibility” of pro-vaccine messaging.
A briefing note shows that the Department of Health wanted to write to broadcasters asking them to “include vaccine storylines in their soaps”, but DCMS considered a letter inappropriate given the “importance of broadcasters’ operational and editorial independence.”
However, DCMS said it would meet privately with ITV to “explore” the issue.
It noted that ITV was planning soap storylines about climate change and so “may be amenable to the idea of something similar in relation to vaccine messaging”.
Oliver Dowden, the former culture secretary, and John Whittingdale, the former minister for media and data, also met with Dame Carolyn, as well as Tony Hall, the BBC’s former director-general, and Alex Mahon, the chief executive of Channel 4 in March and April 2020.
Among the discussions were plans to “introduce health messages in soap stories”. Ms Mahon agreed that Channel 4 would “reinforce Public Health England guidance” and target young people through its YouTube channel.
Pro-vaccine messaging did end up in soaps. In one episode of EastEnders in April 2021, Patrick Trueman told Suki Panesar he felt like he had “won the lottery” after getting his second vaccination.
In the same clip, Karen Taylor was accused of being an “anti-vaxxer” for worrying that they had developed the vaccine too quickly.

Worth reading in full – especially as at the bottom of Sarah Knapton’s news report is an excellent article by Laura Dodsworth.

Tony Blair had the BBC put in pro homosexual story lines and to blur the
homosexual/pedophile links
New labour funded gay parades homosexual marches and funded 6 extreme homosexual magazines with naked boy pictures, not men
the LBGT child sex agenda with drag queens ( transvestites) going into schools
is as evil as it gets
“dame” Carolyn McCall, the chief executive of ITV”
You’re kidding. It’s a matched pair with the muslim “director general” of the british bullshitting corporation.
Does anyone but the woke watch eastenders anyway. I can’t imagine what it’s like now. I haven’t seen it in 20 years at least, and hardly watched it then. Back then, it was full of brownskins, perversion and murder. Very cheery. I would imagine there’s trannies, “migrants” and yids all over it today, with maybe one white british character who’s undoubtably the “bad person”.
If all this subliminal stuff really works, and they say it does, it would explain why most people in the jew-k openly want their own country destroyed. I would imagine its been going on for many decades. Probably from the time of mk-ultra.
Then there’s the not subliminal at all stuff of the vermin “presenters” and the vermin “celebrities” spewing their woke vomit at you 24/7.
Please, america, let me come and live in your country. The cesspool of “britain” is like the cesspool of india and pakistan and yidland. I don’t have any money but I would at least be on your side.
I used to think those who follow Eastenders and other soap operas are lost to sanity anyway, but as the world becomes more insane maybe their half-hour escapes will prep them better for the future, because the lies the elitists will soon spew forth may actually make sense to those who must lose themselves in fiction.
Indeed…
But it’s probably quite appropriate to say that any person that actually chooses to watch East unders, and finds it a pleasurable experience, is probably deserving of at least 14 boosters …and possibly more..
I always feel dirty after all that soap.. even if it does aim to wash the brain…and launder the social engineering..
When I first heard of it…
I thought “Yeast Enders” was some sort “Feminine Hygiene” product for skanks to stop stinking up the place! 🤣
Anybody who would be the least bit surprised that there is “subliminal messaging”, that is about as subtle as if a whipped shit pie emerged from the screen and plastered you right in the face, is mentally f*cking retarded. They don’t call it programming for nothing, folks.
Besides, anyone sitting in front of a tell-lie-vision immersed in the non-stop stream of stupidity, low-brow conditioning, and degradation pouring from it is already a drooling imbecile and may as well get injected with the rat shit and toxic sludge vaxxx weekly….because they have already stopped living some time ago.
advertisers spend millions on TV ads becuase they work
and so do subliminals
Grevill Janner said soon homosexuality will be legalised then accepted then compulsory
and pedophilia will become normal
every man will have his own little bum-boy just like we did in ancient rome
unquote
@ chesterton
brainwashing the public– in most cases only a light rinse is necessary.
and so as the sheeple were lured to take the vax
so they will run to fight for the jew in Ukraine
or israhell .
Old news – for decades the ‘soaps’ (and various comedy shows), have been vehicles for one-world propaganda. Some years ago, the British government admitted that the popular radio show ‘The Archers’ was entirely created for this purpose. In addition to the usual multiracial theme, shows like ‘Emmerdale’ and ‘Coronation Street’ are currently pushing homosexuality hard (so hard in fact that some scenes come close to homo porn).
When I watch telly I am aware ONLY of the social and psychological engineering: in the 1970s my name for unconscious telly-watching was “animal-thought”