Cassie B – Natural News June 2, 2023
Anheuser-Busch, the parent company of Bud Light, is taking a huge financial hit in the wake of its troubling advertising campaign featuring a transgender influencer. While some observers initially believed the move only had the potential to alienate more conservative beer drinkers, it has actually driven away a far broader base of consumers, and the effects are still being felt three months later.
The beer company has lost a remarkable $15.7 billion from its market value after teaming up with Dylan Mulvaney, a transgender activist. The partnership was launched during the NCAA basketball championships, when the activist shared a sponsored post on their Instagram account promoting March Madness. The video showed Mulvaney dressed like Audrey Hepburn in the film Breakfast at Tiffany’s while drinking cans of Bud Light featuring ‘her’ face on them.
Much of the woke crowd is whining that the people who are boycotting Bud Light are simply “bigots” who are intolerant of transgenderism, but Beer Business Daily editor Harry Schuhmacher believes it’s more about people wanting to avoid debates at a time when political division is already extremely high in the U.S.
“Most people don’t care about this issue and don’t want to get roped into a conversation,” he said. “Therefore, they’re not going to buy the beer.”
Switching brands is very easy given the broad range of alternative beers, and some people may simply be looking to avoid bringing political discussions into their leisure time. In a big hit for Anheuser-Busch, their competitors have added an incredible $3.2 billion in market value to their own brands while Bud Light keeps dropping.
The owner of Coors Lite, Molson Coors, has seen its market value rise by 20 percent to $2.2 billion, while Heineken is enjoying a $1 billion rise. Bud Light sales, meanwhile, were down by 23 percent for the week ending on May 6.
Bud Light is offering free beer as it deals with the backlash
The company has been scrambling to deal with the backlash. They recently informed wholesalers that they will buy back any cases of the beer that are not sold before they expire. They also launched a promotion called the U.S Budweiser Family Memorial Day Rebate online, which offers a rebate of up to $15 on a 15-pack of Bud Light; some retailers set their prices for the packs at $15 so the beer would be free for consumers once they obtain the rebate in hopes of moving unwanted stock.
Meanwhile, the high demand for alternatives as summer approaches could see some competitor beers encountering a shortage.
The executive responsible for the disastrous campaign, Alissa Heinerscheid, had said that her goal in her role as Bud Light’s vice president of marketing was to update Bud Light’s “fratty” branding, which she deemed “out of touch.” She and her boss, Budweiser group vice president for marketing Daniel Blake, have now been placed on leave over the decision to work with the controversial influencer. Although the company released a statement saying the execs had “decided” to take a leave of absence, the Wall Street Journal reported the decision “wasn’t voluntary.”
Neither Bud Light nor Budweiser have tweeted in more than a month after replies to previous tweets were largely filled with criticism over its partnership with Mulvaney. Budweiser has since teamed up with Harley-Davidson motorcycles for a decidedly more masculine marketing approach, with commercials featuring mechanics working on motorcycles and enjoying beer in limited-edition cans featuring the company’s logo.
Schuhmacher said he was surprised by the extent of the backlash over the transgender ad campaign, noting: “Nobody imagined it would go on this long. It seems random — it struck a nerve. I’ve never seen anything to compare it to, in all of the [consumer packaged goods] industry. It’s a real shock.”
Sources for this article include:
The forcing of alien sexual ideas on the public has back fired
Budweiser beer has seen a massive drop in sales as had Target for
showing sexy under wear for under 9 year olds
and Richard Bransons TV adverts pushing transvestite characters
has alienated so many people.
You wonder what is wrong with folk pushing this LBGT stuff.
People are showing their disaproval with their wallets and going else where.
Bud,Nike and now Harley Davidson are now for trannys…Will these companies never learn?
Love this one all of a sudden.
As I seem to think that not too many people will be buying or drinking Budweiser beverages in the future.
Whether it be in the US, UK and many other western nations. So the same could be said of many other mainstream household Top Label Brands which will probably follow suit in the next few years or so….
Gonna be fun to watch!
How about a warning before showing that pic
In need of some eye bleach now
https://www.google.com/search?client=ms-android-comcast-us-revc&sxsrf=APwXEdftaHfwRvseZJToB-DVi0_CqjVefw:1685873677258&q=eye+bleach+meme&tbm=isch&sa=X&ved=2ahUKEwid6qztsKn_AhV5F1kFHfs9AdAQ0pQJegQICBAB&biw=412&bih=791&dpr=1.75#imgrc=NbBfs-I5FWScXM
https://www.google.com/search?q=beavis+and+butthead+looking+scared+&tbm=isch&ved=2ahUKEwjy147Wsan_AhUZFlkFHUamCeEQ2-cCegQIABAC&oq=beavis+and+butthead+looking+scared+&gs_lcp=ChJtb2JpbGUtZ3dzLXdpei1pbWcQAzoECCMQJzoHCCMQ6gIQJzoECAAQAzoKCAAQigUQsQMQQzoICAAQgAQQsQNQgxdYh6sBYLewAWgCcAB4AIAB6AKIAYcdkgEIMy4yNS4xLjGYAQCgAQGwAQXAAQE&sclient=mobile-gws-wiz-img&ei=6GR8ZPLDOpms5NoPxsymiA4&bih=791&biw=412&client=ms-android-comcast-us-revc#imgrc=3Uwgtk4UDpq8dM
‘The executive responsible for the disastrous campaign, Alissa Heinerscheid, had said that her goal in her role as Bud Light’s vice president of marketing was to update Bud Light’s “fratty” branding, which she deemed “out of touch.” ‘
As in White Heterosexual Male.
Why doesn’t she just say it?
‘Next year in St. Petersburg ‘
They will carry on pushing Woke, Hollywood will carry on, Netflix will- ‘Corporate Ownership ‘ merely means that the ‘rival’ brands are ultimately owned by the same people.
Now buying DECENT Beer made by Independents – that would mean something-
“It’s a big club, and you ain’t in it”- George Carlin. Wise words, the club is BIG in its infrastructure but BIG here doesn’t mean crowded. According to Jewish literature when the messiah comes every Jew will have 2800 Gentile slaves. In percentage, one part divided by 2800 equals 0.036%. It’s not a ‘government’ for the 1% it’s for the 0.04%.
The main societal problem we face today is the management of the economy, thru financial chicanery, as some Las Vegas casino. Like a heat pump, it takes money from the customers (cold side) and gives to the house (hot side). Unsurprisingly the net result is that the house always wins (gets hotter).
Trillions of dollars are about to be injected, again, in the global economy by the Biden Trotskyite regime. Everyone eventually pays the cost (or tax) of inflation but the tricky thing is BIG CLUB members receive disproportional amount of credits, therefore, always have the upper hand. Another mechanism is inflation of the unconstitutional fiduciary currency, which (((they))) absolutely control. More so, since we are not dealing in sound money (gold or silver), but fiduciary currency, money (price) doesn’t mean value (goods & services). To the point, those who take the central planners’ money-package first buy more – CANTILLON effect.
The bad news is mathematically it can go on forever because numbers are infinite, despite bad optics of talking about quadrillions. Time to decapitate the tip of the pyramidal ponzi scam.
“OMG!! Bud Light lost money because they went woke!!” … LOL!
Newsflash: Bud Light, or any other company, don’t give a fuck. They couldn’t care less.
People get preoccupied with these silly freak shows, thinking their actions of boycotting this or that product have meaningful consequences. These major companies are ultimately owned by Blackrock, State Street, and Vanguard with interlocking corporate ownership.
These massive cartels own the money printing presses so these figures (“15 billion” or “80 billion” or whatever scribbling) are mere characters on a computer screen with no meaning. It wouldn’t make the slightest difference if someone claimed that Budweiser and every woke company “lost” over a 100 billion. These are just meaningless and fictitious numbers.
This understanding of how the financial system works, basically a big con game, is not widely understood. People may know about 9/11 and the covid scam, but ask them about Blackrock and you will get a “Black what?”
Ultimately, there’s a much larger objective and agenda that is being implemented, and these phony financial figures bear no relevance.
These Commie corporations don’t care about offending their consumers, since they don’t exist to make money anymore (since they’re subsidized by the Semitic State/Federal Reserve Semites) but to advance their anti-white Communist perverted agenda…
None of this boycott stuff matters to these woke corporations that get most of their funding by Blackrock, Vanguard and State Street to keep going…who cares of the stock price goes down? Those Big Three above will just keep these corps afloat, so they can give away all the free beer they want…and Six Flags Over Texas and other Six Flags just mandated “Pride Month” Drag Shows at their theme parks knowing many folks will boycott them as well. Fact is this–they do not give a rat’s a$$ if these boycotts happen, because the Big Three require wokeness…and the Big Three rule over all of these corporations…they have no choice. Oh, and doesn’t Larry Fink run Blackrock? So stop blaming women for this, when the Big Three are run by men! (Over at Gateway Pundit, everyone is blaming “Karens” for this garbage…when these Karens are NOT in charge, CEO or not! And is Fink and his two other cohorts transgenders? Hmmmmm….)
https://www.dailymail.co.uk/news/article-12155603/Investment-firms-blame-woke-campaigns-claims-ex-AB-exec.html
O what a fat beauty grazie in New Age of
shit, worms, parasites, plages + other
perverted qualifications .
It is amazing that these fools still don’t get that people are sick to death of having to support a pack of nut jobs at war with reality, all the time having their lunacy rammed down our throat. Disney is going to be worthless in the not distant future. When are these exec’s going to be charged for their negligence in office?