The message from the above Ikea advert should be clear – Don’t Buy Ikea
Laurence Dollimore — Daily Mail March 1, 2023
Almost half of Brits believe ethnic minorities and LGBT communities are over-represented on television, a survey has found.
Some 45 per cent of people in the UK think ethnic minorities are over-represented, while just 26 per cent say they are under-represented, according to the new YouGov poll.
Meanwhile, 44 per cent of Britons believe gay, bisexual, lesbian and transgender people are over-represented on their TV screens. However, there are no reliable figures to show if Britons’ perceptions about representation on television are correct.
It comes just weeks after a report by the Campaign for Common Sense suggested the BBC’s programmes portrayed a version of Britain unrecognisable to most viewers – as it accused the broadcaster of ‘over-representing minorities’.
Meanwhile the marketing departments of 500 major brands said in a 2017 survey that they were focused on promoting diversity to ‘prevent perceived discrimination’, with some admitting they had purposefully used fewer images of white and straight couples in their campaigns.
The YouGov survey spoke to more than 1,000 people in each of the seven countries that participated, including the UK, France, Italy, Spain, Chile, the United Arab Emirates and Australia.
It found that out of all the nationalities questioned, Brits were far more likely to believe ethnic minorities and LGBT people were over-represented on TV, reports The Times.
In neighbouring France, for example, just 19 per cent of people believe ethnic minorities are over-represented, while 33 per cent think they are under-represented.
In fact in every other country surveyed, more people believed ethnic minorities and LGBT people were under-represented on TV rather than over-represented – a reversal of Britain’s results.
According to the latest UK census data, released in November last year, ethnic minorities make up 18.3 per cent of the population in England and Wales, while 81.7 per cent of people are white.
Meanwhile 1.5 per cent of Brits aged over 16 identified as gay or lesbian, while 1.3 per cent labelled themselves as bisexual – and 0.3 per cent as another sexual orientation.
The poll on representation was commissioned by Allurion, a company which makes ingestible gastric balloons. The firm wanted to understand perceptions of representation for overweight people ahead of World Obesity Day this Saturday.
According to the survey, some 60 per cent of Brits believe obese people are under-represented on television – more than any other nationality involved in the survey – while just under half think disabled people are under-represented.
An estimated 25.9 per cent of adults in England are obese while a further 37.9 per cent are overweight, according to the 2021 Health Survey for England.
There are no figures available that can clarify whether or not ethnic communities or LGBT and obese people are ‘over-represented’ on television in the UK.
But it comes after the BBC was said in a report to be at risk of ‘warping modern Britain’ by allowing its TV dramas to be blighted by politically correct bias in their stories.
A review by the Campaign for Common Sense, published in December, suggested the BBC’s programmes portrayed a version of Britain unrecognisable to most viewers.
The corporation’s dramas regularly include critiques of capitalism, Brexit, the police and the Government – with some described by the report as being close to propaganda.
The BBC was also accused of social engineering by over-representing minorities in its programmes.
In the police drama The Responder, which stars Martin Freeman and is set in Liverpool, almost half the police characters are black or Asian, even though 0.5 per cent of Merseyside Police’s officers are black and 0.4 per cent are Asian.
The CCS report also criticised programmes including Sherwood, Industry and The Capture.
A group of leading academics recently warned the BBC that its documentaries showed many examples of bias and allowed ‘politically motivated’ actors to present their view of British history as fact.
In 2021, BBC director-general Tim Davie published a ten-point plan to improve the corporation’s impartiality, but the broadcaster has come in for criticism for its news and drama output since.
A spokesman for the Campaign for Common Sense said: ‘Too often in BBC dramas you can see only one side of an argument presented.
‘And it’s usually the side of a liberal, Left-wing, woke viewpoint that has more in common with the echo chambers of Twitter than the majority of licence fee payers who are forced to fund the BBC’s output.’
A BBC spokesman said at the time: ‘The BBC’s world-class, critically acclaimed dramas are enjoyed by huge audiences, year in year out.
‘We work with the very best creative talent who represent all corners of the UK and reflect different views and perspectives, while also providing brilliant entertainment and escapism.
‘Cherry-picking a handful of examples in thousands of hours of output does not constitute analysis and is not a true representation of BBC content.’
It comes after a 2017 survey of 500 companies found that advertisers were moving away from using pictures of white and straight couples for fear of offending gay people or being accused of homophobia.
Marketing departments were said to be promoting diversity in their campaigns to ‘prevent perceived discrimination’. A third of advertisers said they had used fewer white models and straight couples in the previous year.
The study by the photo agency Shutterstock and reported by The Times found half of marketing departments had increased their use of racially diverse pictures over the previous year and a third increased their use of gay couples.
The overwhelming majority that used images of gay couples or ‘non-traditional’ families said they did so even if it did not fit with their brand.
Half said they were using fewer white people because they no longer represented ‘modern society’.
“Half said they were using fewer white people because they no longer represented ‘modern society”.
Which begs the question; would the majority representing that anti-white “half” in the survey be non-whites elevated into (unworthy) positions of power within both Tthe media (and government) itself?
The media in general is saturated with degenerate racists peddling their anti-white woke propaganda and reveals a disturbing trend totally out of control.
How about the programme featuring the crypto jew Bwadley Walsh (who is the quiz master in “The Chase”)
Set in the 1950’s in a rural area.
You would not believe how many minorities they squeezed into this effort…..they seem to like pair up an attractive English girl with a black chap.
Note;very few “minorities” were present at this time….the jews were just starting off with third world immigration with the Windrush West Indians.
As for minorities in rural areas….simply not true….made up history…..”He who controls the present,controls the past” as Orwell said….
Incidently there are some Poms who appear to want to cut King Charles a break.
He was circumsized on orders of the zio-queen andvis a fully paid up member of the globalists.
Beside that,he is a pompous twat and not blessed with intelligence like his dumb son Harry.
Charles is a preposterous idiot who thinks he is a light bringer to the people…..its part of the Windsor artogance.With well over a billion tucked away in banks,including the Caribbean you can understand it.
Charles is out of touch with reality and is beginning to interfere in political matters…..what an absolute tool.
Over promoted? Definitely! The globalists have decided that the world is for them and everyone else should be stirred up together, ground down and disposed of. I am sick fed up of having their view of the world rammed down my throat and told what I should think – that is why I loathe this endless promotion of gays, LGBT, miscegenation etc. Why can’t these people see that they are just being used and will be disposed of in due course? The only group I don’t mind, are disabled people being given a platform to show that they are just as capable as anyone else. Overall, youth of any gender or race are promoted and the aging, pushed aside and left to graze in barren fields. The only old people treated with any respect are the vile, crumbly wrinkled, malevolent old oligarchs like Jacob Rothchild et al.
“However, there are no reliable figures {to test the perceptions against}” .That does not matter, because, even if there really were this high percentage of nogwog and pervert, that is because our enemies brought them in. The newspaper sides with the enemy, of course
most westerners have thought depopulation was made for the third world ‘shithole’. alas, the main target was the heterosexual whites by their own soulless elites. the homo and the pedo are already done. the beast is uneasy toward those who have nurtured and enabled it to be what it is today. it only takes just to open their eyes and disable it before its to late.
“It comes after a 2017 survey of 500 companies found that advertisers were moving away from using pictures of white and straight couples for fear of offending gay people or being accused of homophobia…”
This is BS.
Again, this is not about profit. This is about sacrificing profit for social engineering. Seen from the perspective of Blackrock and Vanguard who control most of the world’s wealth, the apparent short sighted notion of companies “scoring own goals” misses the point. The same goes for the alternative limited hangout critique who bemoan the wokeness of Hollywood without addressing the fact that “hitting them in the pocket etc.” is not what it is all about. The alternative critiquers have discovered a nice little ecological niche — like the Daily Mail — where they can milk dissatisfaction without adding to their subscribers knowledge.
There is a cognate in the public sector where “cock ups”— such as the Hancock massacre of the innocents — hides behind that beloved British subterfuge whereby real policy is conducted.
I’m sure most White couples must be subconsciously thinking that shopping for a sofa is out of the question because they are normal…
D’ya think?????
“Studies show”…”Polls Suggest”….
l like the way that they occasionally state the obvious..with a real sense of discovery…
I have had my TV (all of it-local, cable) shut off. I no longer can watch. The first few days were hard. It had become so habitual and automatic to turn it on when I come home, and when I eat, to give me something to look at when I eat. But now I don’t miss it. I have forgotten about it, and have turned to other things. Most TV is garbage and a waster of precious time. Time is something that you can never get back. But the best reason is to deny these woke advertising agencies money for them to thrive. Starve the beast! Ignore TV and advertising. Don’t give them any of your time or money. I have rediscovered sewing and am making nice gifts for my family and friends.
“Almost half of Brits believe ethnic minorities and LGBT communities are over-represented on television, a survey has found….”
Note: As “White Replacement” propaganda and Sexual Perversity is rammed down their throats daily…
..NOT EVEN 50% of THICK Brits think something might be amiss!!
😆😅😂🤣
Stop watching the idiot box, problem solved.
These policies are social engineering and coming from the super-rich who control our finances, our governments, the major corporations, the mainstream media, and major institutions. There is a constant stream of the LBGT garbage on screens everywhere, in banks, in malls, and in corporate and government crap you get in the mail. There is no real pushback because through the MSM, the internet, and advertising they now have the overwhelming majority people who are straight so fragmented and confused that they think they are a small minority and part of the past. We have to boycott not only IKEA but all corporations which push this stuff, which is designed to destroy family life and our civilization.
What a load of absolute shi-ite, “almost half.” Of white people I’d bet it is 97% believe that these lunatics are over represented. It is a well known fact down the centuries that liars must never allow the truth to get out. I always say, and many of you know that brits are stupid but I ask everyone about brit TV and everyone without exception agree that there is an over representation due to libtardism.
FACT: Very few UK TV advertisements feature any whites at all. The few that do appear are usually obviously homosexual. The real horror is that the THICKBrits love it.
the fat rich perverted (down from Rothschilds-
Rockefellers-Soros etc) spoil whole societies .
they have absolutely no decency .when the
head stinks soon the body will follow !
Can’t comment on this… Chucked out my Idiot Box on hard rubbish collection in 2002……