Campaign Brief — Aug 2, 2019
Gillette’s infamous “toxic masculinity” ad may cost Procter & Gamble more than anyone imagined in January, reports The Washington Times.
The year that Gillette launched its “We Believe” campaign and asked “Is this the best a man can get?” has coincided with P&G’s $8 billion non-cash writedown for the shaving giant.
Chief Financial Officer Jon Moeller attributed much of the losses on “new competitors” offering “prices below the category average,” Reuters reported.
Observers such as Red State’s Brandon Morse responded by essentially likening the public stance to a lie by omission — the “toxic masculinity” ad punctuated news cycles for weeks and was repeatedly mocked on social media.
“Perhaps P&G isn’t willing to come forward yet with the fact that they made a monumental error in assuming men would take the ‘toxic masculinity’ commercial well, but they should soon,” Mr. Morse wrote Wednesday for the conservative website. “The brand is damaged enough to lose billions, and men aren’t coming back, especially with cheaper alternatives embracing men for who they are and not assuming the worst about them.”
The negative commentary from Twitter in January includes:
“Get woke, go broke. Stick to selling razors.”
“When did shaving have to get political?”
“Do we really need ‘woke razors?’”
“How to irreparably damage a brand in under 120 seconds: A Documentary.”
“Cringe shaving commercial. See this is actually genius. What Gillette is doing here is trying to lower our testosterone to the point we won’t have to shave anymore.”
ROFLOL, about Gillette’s infamous “toxic masculinity” ad … BTW Procter & Gamble should promote to the Chairman Board the person , who came with that add idea …
I’d always used Gillette until then. I’ll never buy anything of theirs again.
Wilkinson Sword are better products anyway.
Vote with your wallet.
Another good saying: If it ain’t woke don’t fix it.
James D same here I dumped them after I saw the ad, I only had their shaving gel but in the bin it went.
Shaving close is offensive, as seen on Star Trek, which used to advertise Remington in the breaks. He is proud of the close shave because it means he HAS to shave, paradoxically, and has ended up with a woman’s face
Stopped using Gillette shaving products and will never buy any of their products again .
These are losses for sure, but the point is, for the overall scheme, these “losses” are “loss-leaders”.
The same goes for the mixed race and LGBT agenda as applied to furniture, oven chips, and holidays. TPTB aren’t bothered about billions when they are playing for the world. The same goes for woke superhero franchises.
THE BOTTOM LINE IS THAT ADVERTISING IS OFTEN NOT AIMED AT A PROFIT FOR A COMPANY– MERELY A PAWN IN A BIGGER GAME OF CHESS. IT IS AIMED AT ADVERTISING AND PROPAGANDISING A PARTICULAR WORLD VIEW.
Any one remember the big guy with tits in the shop in America freaking after being called “sir”?
“Its ma’am!” he was shouting.
In the comments someone wrote
“Gillete the best a ma’am
Can get!”
Russell Brand’s latest video is saying in Canada they’re redefining the word freedom by saying it’s racist and appeals to hatred. It’s all a bit ironic if the Democrats are doing this also as Russell suggests. The Democrat Party was founded in the Deep South c.1860 to oppose Abe Lincoln’s Republican Party and “fight for freedom” – the freedom to own slaves. And those same Southern Democrats formed the Ku Klux Klan, whose white robes and hoods are said to represent the ghosts of fallen Confederate soldiers. Now that’s racist, because a lot of Southern soldiers who were killed were conscripted blacks.
Politicians who cannot change their failures to success or have no intention of doing so instead try to change the meanings of words, because some words have power. Just ask the man who’s proud to be gay but not homosexual.
Gillette should manufacture makeup for the soy boys they embrace.
Gillette are heavily discounting their shave gel so I’m helping them rid their stocks of it while it lasts. Wilkinson Sword do indeed make way better razors.
Wonder how many of those guys cucked, masked and vaxxed?
I went without A LOT, but glad I stood my ground
Committed Harikari with their own WOKE razor blade.
Been using Gillette shaving products since the 80’s. Used the last of a pack a few weeks ago. No more Gillette. Don’t think you can spit in my face and I’ll still support you. This isn’t a game.
> I’d always used Gillette until then. I’ll never buy anything of theirs again.
> Wilkinson Sword are better products anyway.
> Vote with your wallet.
Both are owned by blackrock.
I didn’t think anyone shaved with blades anymore. I stopped decades ago. Last I looked, the blades were £20 for 3 or something idiotic like that. Only rich idiots shave with blades.
I don’t watch tv and haven’t in a very long time, so I’ve no idea what this advert they’re talking about is! LOL. I almost care enough to look. Almost.
> I only had their shaving gel but in the bin it went.
That’ll show em.
Gilette needs to be replaced with guillotinette. The cleanest shave a traitor can get.
Cambridge University students vote for catering to go all plant-based though the university has the final say about it. Have these *intellectuals* not noticed how undernourished all vegans become? I’ve never seen a big healthy one.
https://uk.news.yahoo.com/cambridge-university-students-vote-completely-192643778.html
https://www.youtube.com/watch?v=0JVmtaTVKPU
Call it corporate suicide, it takes billions in ads and decades of time to build a brand and create product loyalty. The idea is to brand the mind of the consumer so they associate with your product.
Then in a two minute ad you associate cutting your balls off with a razor company. Maybe they should compete with Lume, a new cream product you put on your asshole so it won’t smell:
https://www.youtube.com/watch?v=PGFK3ML6OmU
Go woke – go bankrupt. Gillette is now forever tainted with woke. And who needs to put cream on their butt hole? Like are you a dog, with your nose in other people’s ass holes?
OUR SOCIETY IS F-CKING WEIRD, KEEP YOUR NOSE OUT OF OTHER PEOPLE’S BUTT CRACK YOU PERVS
—————–
Hey stud, can I smell your butt hole?
What the f-ck did you just say, weirdo?
Marvin (gay faggot) – “I just tried Lume and shaved with Gillette, I am a woke and like to suck dicks”
“You are, are you, well I am a mother f-cker and now I am going to pound the shit out of your faggot face”
Daily Mail yesterday ran a story about “shaming” those who buy meat and poultry, through cigarette-style off-putting packaging.
Where does this end? As a white male, shall I go lie down in a liquid crematorium and cut my wrists? Will that be woke / Net Zero / whatever enough?…
DO YOU KNOW:
Robert Kraft owns Gillette and is part of the Genesis Award winners. He, Bloomberg and many many others are beyond neck high in these acts of abomination.
Please do some research, as Blackrock’s “Stakeholders” or Bond Holders are almost all Jewish Billionaires. The same holds true for Vanguard.