Starbuck’s CEO Howard Schulz
Gregory Hood — The Unz Review July 27, 2022
It’s an iconic duo: urban liberals and Starbucks. Wherever you are, you can almost always find a Starbucks and a group of lefties.
The company has carefully built this image. It has regularly funded explicitly and implicitly anti-white policies including ruthless affirmative action, deliberately hiring non-whites, and showily boycotting Christmas by using “holiday” cups.
In 2015, when the “Great Awokening” began, Starbucks challenged Americans to talk more about race. They did not mean for Americans to talk about it the way American Renaissance does. “Of the hundreds of large companies that truckle to racial orthodoxy, Starbucks might be the worst,” said Martin Rojas in 2020. CEO Howard Schultz even considered running for president in 2012, 2016, and 2020. Starbucks is Woke Capital at its worst.
However, Starbucks could never overcome a fatal contradiction. The company represented upscale urban living, a refuge from the seedier realities of the city. Starbucks coffee is expensive, perhaps a deliberate choice to weed out undesirable customers; a survey in 2013 found customers cared more about good service than good coffee.
Urban liberals have never had trouble championing people they avoid. Few of them want to be surrounded by poor blacks or mentally ill vagrants as they display social status at Starbucks. Unfortunately for them, racial realities are breaking down the polite hypocrisies that let white liberals live with their illusions.
In 2018, a hapless Starbucks manager in Philadelphia, apparently a liberal feminist, called the police on “two gentlemen in my café that are refusing to make a purchase or leave.” They were black, so this became a national story with far more coverage than a triple murder. Starbucks groveled. Then CEO Kevin Johnson personally apologized to the two blacks, closed the chain nationwide for a day of “racial-bias training,” and changed its bathroom policy so anyone could use them and stay as long as he liked.
Protesters gather inside the Starbucks location in Center City Philadelphia, PA on April 15, 2018 where days earlier two black men were arrested. (Credit Image: © Bastiaan Slabbers/NurPhoto via ZUMA Press)
In April 2018, I wrote:
Ultimately, it’s not about Starbucks, but about the contradiction urban white liberals live by. They view their politics as a status symbol that shows their superiority over other whites. Brands such as Starbucks cater to this self-image. At the same time, white liberals love what [Jamelle] Bouie calls “white spaces” that are orderly, efficient, quiet, and pleasant. Such spaces have to be policed to keep the riff-raff out, and the riff-raff tend to be non-white.
However, if progressive political ideals mean those places can’t be policed, they will be overrun. White liberals will look for new places to patronize. They will never admit the racial motivation behind their actions any more than Starbucks will, but it doesn’t change the company’s reliance on white consumers.
Sometimes, I hate being right. Not this time. Starbucks has been overrun.
Even CEO Howard Schultz is now complaining about what’s happening in his stores. “I must say, in my view at the local, state and federal level, these governments across the country and leaders, mayors, and governors, city councils have abdicated their responsibility in fighting crime and addressing mental health,” he reportedly said in a meeting.
Antifa have smashed stores during protests, including the first Starbucks store ever, but the big problem is bums and vagrants who come in and don’t buy anything. They occasionally attack customers and staff, so Starbucks may end its open-bathroom policy. “We have to harden our stores and provide safety for our people,” said the CEO. “I don’t know if we can keep our bathrooms open.” He blamed the “mental health crisis” and admitted that “there is an issue of safety in our stores, in terms of people coming in who use our stores as a public restroom.”
Starbucks essentially became a homeless shelter, not just a coffee company.
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The inevitable result? Starbucks is closing 16 “not unprofitable” stores because of “safety concerns.” Six are in the Los Angeles area, six in the Seattle area, two in Portland, one in Washington DC, and one in Philadelphia. CNBC reports that the company’s complaints about crime in Seattle and Los Angeles are justified:
In Seattle, property crimes, which include car theft, larceny theft and burglary, and violent robberies are up nearly 20% for the first five months 2022 from the year-earlier period, according to the Seattle Police Department.
In Los Angeles, those types of crimes are up citywide more than 14% for the first six months of 2022 compared to the same period last year, according to the Los Angeles Police Department.
In West Hollywood, however, those figures are much higher: Property crimes and violent robberies have more than doubled in 2022 from 2021, according to the LA County Sheriff.
You know things are bad when even CNN says, “Starbucks can’t be America’s public bathroom.” Starbucks’ stock is down by more than 31 percent this year. Mr. Schultz said many more stores will close.
“Starbucks is a window into America,” Mr. Schultz said in his internal meeting. “We are facing things in which the stores were not built for.”
This is true of the whole country. Our rulers take for granted things such as high levels of trust, energetic and competent police, and general agreement that homeless camps and property crimes are bad. Our society is a gift from our ancestors, who suffered for centuries to build a civilization that protected life, liberty, and property. Our rulers have thrown that away.
Mr. Schultz is among those rulers. He’s used his money and power to dynamite the foundations of our society, and now has the nerve to blame a government that hardly has all the power. Media, NGOs, and activist organizations use the government as a tool. It was public protests over the 2018 arrest of two blacks that changed Starbucks’s policy and wreaked havoc.
Mr. Schultz shares the blame, but I doubt he will learn anything. He’ll close some stores, but there are still neighborhoods where urban liberals can buy expensive coffee and complain about Donald Trump.
Starbucks’ hypocrisy can’t go on forever. At some point, you can’t keep running from problems. You also can’t dodge responsibility for your actions. Starbucks employees are under siege partially because of the political, cultural, and social changes Starbucks has supported for decades. I’d laugh, except that these changes hurt us too.
For now, we can boycott these homeless camps. Support companies that support our people. I’ll have a interview with one such company soon. If we want a nation of our own, we need to start with institutions of our own and ignore the others. Leave Starbucks to its fate.
(Republished from American Renaissance by permission of author or representative)
I was with someone once who went into starmucks and bought a drink for £15. I told him he was nuts. Rich people like to rub the noses of the poor in their cash. It’s the rich who are allowing your country to be destroyed — both to make money and to be woke.
Ha ha ha (((Schultz))) getting it where the sun don’t shine.
I like Jew Howard Schultz, and I’ve met him, and I gave him business advice. One week later, he bought out another coffee house chain.
Whatever Svhultz is, and I don’t claim to know him, he was very wrapped up in his growing business.
Sure, its an upmarket expensive brand with NWO motifs, and businesses like this, hire PR sheeple, advertising/marketing sheeple, & they always have their political positions.
At the end of the day, there’s a flow, and once it builds speed, everyone follows. It’s like anthropogenic climate change, all companies have policies, just so they can answer questions and pitch for business. Someone says something in the fake news, they just follow, irrespective of whether it’s true.
If your outlets are in posh area and your clientele are mostly white, then it makes business sense to project different realities, just so you appear relevant.
pedo jewess gislane maxwell who put ads in british newspapers for pre teenage girls to have a modeling career and maybe films
lured hundreds of girls to epsteins island to be tortured and raped
transferred to luxury prison
This dirty whore should hang
http://www.renegadetribune.com/epstein-groomer-ghislaine-maxwell-transferred-to-cushy-low-security-federal-prison-in-florida-where-she-can-learn-to-bake-partake-in-inmate-talent-shows-and-tea
Two words. Townsend Thoresen.
When one of their ferries ended up on the sea bed due to unsafe practices (leaving port with the bow doors open), they had a “solution” ready.
They didn’t care how many people drowned due to their incompetence. All they had to do to make everything right was to rename to company.
I suspect Starbucks will use the same trick.
Notice how there is no mention of jews….yet strange as it may seem the jews are playing a central role in all this.
Starbucks is a Jewish company lock stock and barrel
The people this author refers to as “whites” are far more likely to be Jews…..since Americas upper classes are usually Jewish….
Currently America has a jewish president who has a jewish wife. And waiting in the wings is Trump who is ALSO A CRYPTO JEW….no surprise then his daughter is married to a hugely wealthy jewish financier.
Because Trump is a crypto jew he was able to shift the embassy to Jerusalem and give the Golan to Israel….without raising a controversy……if you get the picture.
So this author ought to quit playing the dumbass its not convincing and its misleading.
The author is of course a jew…make no mistake about that.
Not just Starbucks.
Giving up on LA, Hollywood, and all those former Tourist Traps.
Realize that most of the trouble comes from law making yuppies who do not know or care what happens on the street, So regular people FIRST start staying away from the s-holes, then they move as far away from them as they can.
And this won’t stop in California, or any one place. This is to happen over the entire Eurozone. Soros has decided.
Funny how my 2nd use of Schultz is misspelt. Yep, funny that.
@Harper Valley…yes the author is Jewish… here’s proof
https://www.avotaynu.com/books/MenkNames.htm
When someone writes an article regarding the ills of our society, and fails to mention the Jews as the cause of our ills, you can be sure they’re Jewish or a crypto.
Oy gliven!!!
I have a proud 100% record of never setting foot in a Starbucks.
So these repellent Jews have never seen a penny of my hard-earned. And that’s the way it shall stay.
More smoke and mirrors… the moneyed peasants that used to use this service will soon be squeezed out of the ‘market’.. to be 6uilt 6ack 6etter (impoverished)…
So no doubt this canny ‘jew’ will be moving his panama papers cash out of Ashtar’s coffee house into biometrics and death camps..
you are about to see a lot of so called ‘push-back’ to the ‘woke’ nonsense..
All scripted l may add.. (it’s probably going to bad a bad time to wear womens underwear or be a bearded lady… as the useful idiots are lined up on the wall)..
I often pay four or five quid for a jar of decent coffee but I’d never pay four or five quid for a cup. That’s just nuts.
Some bleating xxxhole with CNN, the Commies Nuts & Niggers network barfed out, “Starbucks can’t be America’s public bathroom.” Well if America wants explosive diarrhea, all they need is a little cup of Starbucks. Then they’ll need a bathroom and fast.
Starbucks’ stock is down by more than 31 percent this year. HAHAHAHA I can only hope that plunge continues for that wretched group of sniveling subversives.
….
@ HARPER VALLEY
you are right ! the most hypocritical
people are white middleclass +leftist jews
and surely the rich . i see it even here in
germany . it must be an international
characteristicum .
I did walk into a star bucks once, turned around and walked out. Somebody actually said something about it, I demanded they buy me a coffee. It would only be poetic justice if they all somehow became homeless shelters, but there’s a gov’t grant somewhere out there…
> I often pay four or five quid for a jar of decent coffee but I’d never pay four or five quid for a cup. That’s just nuts.
And then you pay a dentist £100 to scrub the stain off your teeth.
Coffee is just muddy water.
I boycott Starbucks on principle. Plus, I refuse to say ‘grande’.
cough e —
Not true.
Coffee is a natural liver cleanse. My father drank a gallon a day for decades, died at 92, and the doctor asked me what his “regimen” was.
I told him — pappy drank, smoked, rarely exercised and ate the lousiest fast food diet of anyone I know.
But he was a coffee addict all his life. The doctor told me “I’ve seen this sort of thing before. Coffee keeps the internal organs clean. That’s why native people who grow it were in such fine shape when the stuff was found by explorers.”
Rixon apparently doesn’t like my colorful suggestions for punishment of the vile degenerates who degrade and sodomize society. I’m seeing “….” inserted in my comments in place of whatever I suggested the scum deserve in return for their rapine, rape, treason, and treachery. No worries, Rixon old sport, I still love and appreciate you. I’ll just get a bit more creative to keep you on your toes. 🙂 Now where did I leave those jumper cables, bucket of pig piss, and chainsaw…
3 ingestibles that i am obsessive about: coffee, olive oil and cigars—if they are not absolutely to my demand, i will forego them rather than taste inferior product.
Now, i’ve been a coffee maniac for the past 40 years, which means short sugarless espresso—preferred cold/room temp.
When the starbucks first came to my notice would have been back in 80s, i guess and i did go a few times, kind of enjoyed it but at some point the deteriorating quality drove me forever out—didn’t even consider the jew angle.
Because i lived in north america and had to fly quite a bit, i hated that starbucks had a monopoly on espresso in all the lounges, couldn’t wait to be off the continent for a solid shot of lavazza, illy, segafredo and the likes (aside: the best espresso is not in italy but japan, tho i am told ethiopia is fantastic too).
Anyway, all these ego-tripping venues where jews gather like flies on shit are repulsive to me, fancy restaurants are as chafing on my nerves as weddings, all things i can do without for the rest of my life.
HEAVEN IS JUDENFREI!
Most people are addicted to caffeine, so the Jew has another way to pick the pockets of the people
@ UMBRA BELLATOR
but i like your inventive treatments
of our enemies since im a learner !
by the way : Robbespier was probably
guillotined on behalf of Weißhaupts
Illuminaty because he came near the trix
of their hidden hand .
Not just Starbucks. Every store and business in your town that is a publicly listed company is operated by the same type of people that have these agendas