Robert Bridge – Strategic Culture Feb 24, 2021
Instead of having the good sense to understand the dangers of embracing and propagating bigoted myths about an entire race of people, the management at Coca-Cola seem to have embraced it.
A whistleblower inside of the Coca-Cola Company has revealed the shocking bullet points of a training seminar that expounds the racist idea that character traits allegedly inherent to the pale face tribe – like oppressiveness, arrogance and lack of apathy – should be rejected. Has corporate America finally crossed the line of acceptability?
In these crazed days of hyper political correctness, when it is verboten to point out the physical differences between racial groups, to the point where ‘cultural appropriation’ is actually a thing, it is hard to imagine that one of America’s largest transnational corporations would promote stereotypes against the approximately 50 percent of people on the planet who make up the Caucasian race, not to mention its consumer base. But that is exactly what Coca-Cola, in cooperation with academia, has done.
In a training session entitled, “Confronting Racism. Understanding what it means to be white. Challenging what it means to be racist,” employees are coached on how they can “be less white.”
“To be less white is to be less oppressive, be less arrogant, be less certain, be less defensive, be less ignorant, be more humble, listen, believe, break with apathy, break with white solidarity,” the page reads, before advancing to the dangerous conclusion that white people feel themselves “superior” on the basis of nothing more than their skin color.
To fully appreciate how offensive that paragraph is, or should be, simply substitute the term ‘white’ with any other racial identification – black, Asian, Spanish. The lewd lecture, however, does not end there.
“In the U.S. and other Western nations, white people are socialized to feel that they are inherently superior because they are white,” according to the slide show. “Research shows that by age 3 to 4, children understand that it is better to be white.”
Wut…. this seems like blatant racial discrimination to this employment lawyer. https://t.co/IEmpycTP6P
— Harmeet K. Dhillon (@pnjaban) February 19, 2021
Now imagine what may happen during a staff meeting when a white Coca-Cola executive wants to suggest an alternative plan of action, or simply speak his mind. Fellow colleagues will be tempted to roll their eyes in disdain while thinking, “there goes another closet white supremacist, trying to dominate the room with their privileged sense of superiority.” This type of not-so-subtle indoctrination, which promises to go mainstream under the Biden administration, may even cause white people to become more withdrawn and “less certain,” for fear of appearing like one of those grotesquely caricatured white people that everyone – and not least of all white people themselves – are fretting over.
Take Robin DiAngelo, for example, the diversity consultant who supplied Coca-Cola, and a number of other corporations with the above talking points on the evils of “inherent white racism.” DiAngelo, the author of the New York Times 2018 bestseller ‘White Fragility: Why It’s So Hard For White People To Talk About Racism,’ takes the position that “even a minimal challenge to the white position [of supremacy] becomes intolerable, triggering a range of defensive moves including: argumentation, invalidation, silence, withdrawal and claims of being attacked and misunderstood. These moves function to reinstate white racial equilibrium and maintain control.”
That’s a pretty harsh indictment against white people, especially considering that the United States is one of the most culturally diverse countries in the world, and one which has allowed millions of minorities – through a gaping hole in the US-Mexico border, no less – to join its ranks. I would be among the first to point out America’s failures and problems, but full-blown racism – while certainly latent among a very narrow and insignificant subgroup of the population, and not just among whites – is nowhere near the epidemic proportions that DiAngelo wants her readers to believe it is. In fact, even Black Americans have taken exception with such notions.
Writing in The Atlantic, John McWhorter, professor at Columbia University, described DiAngelo’s ‘White Fragility’ as “the prayer book for what can only be described as a cult,” that teaches the reader “how to be racist in a whole new way.”
“I have learned that one of America’s favorite advice books of the moment is actually a racist tract,” McWhorter writes with refreshing courage from the college campus, especially considering the threat of banishment for simply questioning the leftist inquisition. “Despite the sincere intentions of its author, the book diminishes Black people in the name of dignifying us. This is unintentional, of course, like the racism DiAngelo sees in all whites.”
McWhorton then proceeds to describe his own experience as a Black man growing up in the United States, which I would imagine mirrors those of many others.
“In my life, racism has affected me now and then at the margins, in very occasional social ways, but has had no effect on my access to societal resources; if anything, it has made them more available to me than they would have been otherwise…” he writes. “Being middle class, upwardly mobile, and Black has been quite common during my existence since the mid-1960s, and to deny this is to assert that affirmative action for Black people did not work.”
Statement from @CocaCola: https://t.co/Jzur7zuXFz pic.twitter.com/DBIpsj5706
— Chris Pandolfo (@ChrisCPandolfo) February 20, 2021
That is certainly not the rosier depiction of America circa 2021 that academics like DiAngelo want her readers to hear. But then again, she has the entire federal government supporting this deranged cause now that the Biden administration has rescinded the Trump administration’s executive order prohibiting Critical Race Theory training at the federal level.
Instead of having the good sense to understand the dangers of embracing and propagating such bigoted myths about an entire race of people, the management at Coca-Cola seem to have embraced it. Yet, as history has demonstrated on numerous occasions, notably during World War II with the deranged racial theories put forward with terrible efficacy by the Nazis, race-based stereotypes are one bus stop away from subjecting one group of people to outright violence, possibly even genocide.
At this point, one can only make wild guesses at the true purpose for such a program. One possible reason for corporate America deliberately fanning the flames of racial tension is to deflect attention away from the massive wealth divide, which, coincidentally, exploded in the very same year that Big Business, and various concerned philanthropists, like George Soros, was dumping huge amounts of money into various social justice groups, not least of all Black Lives Matter.
According to the New York Times, the donations represent “a huge financial undertaking that will support several Black-led racial justice groups for years to come.” Where this tremendous push at the corporate and governmental level will take race relations is not clear, but the writing is on the wall.
Kendall Jenner launched a tequila brand this week and faced immediate, vicious backlash for culturally appropriating Mexicans.
I honestly can’t comprehend how stupid and unbearable American woke-society is becoming.
— Candace Owens (@RealCandaceO) February 18, 2021
Today, white people in the United States find themselves in the impossible position of having to prove they are not racist, when it is being argued at the academic level that feelings of “white superiority” is practically a genetic trait built into their DNA visible under a microscope. Therefore, as this warped quasi-logic goes, the crimes of their ancestors are their crimes too. Nothing that white people have done to correct past historical wrongs matters.
And therein lies the evil cunning behind this radical bunkum: the very moment a white person attempts to counter such odious claims, they will appear to be conforming to the very woke definition that has been attributed to them – oppressive, arrogant, defensive, confident, etc, etc. Even maintaining their silence, according to DiAngelo, is a sign and symptom of “white guilt.”
In other words, white people have no recourse against these outrageous claims, except to pray that more people across the political and racial divide will speak out against the madness. Otherwise, we may be heading for another horrific human catastrophe down the road, and probably sooner than anyone can imagine.
Who could have imagined just 10 short years ago that the simple act of “enjoying a Coke” could be loaded with so much unnecessary political baggage?
All this incessant talk about whites being demonized is rediculous.
Anyone with a basic knowledge of Jewish Power KNOWS WHERE IT IS COMING FROM….THE JEWS.
It is as simple as that…..what are you going to do about it is THE QUESTION……
Some people have suggested taking a leaf out of the Jews copybook…..selective assassination….rather like the murders of the Kennedys or Paton….you could make a long list.
A “systematic” approach to Freemasonry would also be beneficial….the removal of Masonic imagery from the US currency would be a start.
There is NO MYSTERY to the anti white racism stuff at all.First the Jews brought in alien people into the West to act as a lever against the host population.
Then they systematically undermined the Christian influence using the media to launch the attacks.”Family Guy” routinely does this using supposed humour….to “balance” this the Jews of Family Guy occasionally make mild jokes about Jews…..
So quit wondering about anti white stuff….after all THE JEWS TOTALLY OWN THE MEDIA…the executives of these companies need to be held responsible…
Regarding the silly Critical Race Theory (CRT), from the brazen Chinese American Citizens Alliance Greater New York :
What is CRT?
Heavily influenced by such hate promoters as Marx, Lenin, Gramsci, Schmitt, Marcuse, Foucault
and Freire, but with race struggle replacing class struggle, CRT’s main ideological dogmas are:
● You are not a person. You are only your race, and by your race alone you will be judged.
● Justice is about equal rights, but Social Justice, or equity, is about equal outcomes. Only
Social Justice matters; Justice does not. To achieve equal outcomes, forget equal rights.
● All unequal outcomes by race — inequity for short — are the result of racial oppression.
● All Blacks are oppressed and all Whites are oppressors. This is systemic: never ask whether
oppression occurred, only how it occurred. Everyone and everything White is complicit.
● If you are White and won’t admit you are racist, you are racist by implicit bias. To reduce
implicit bias, you must self-criticize, confess to privilege, apologize to the oppressed race.
● Whiteness is belief in, among others: achievement, delayed gratification, progress,
schedules and deadlines, meritocracy, race-blindness, the written word, facts and objectivity
(they deny lived experience), logic and reason (they deny empathy), mathematics and
science (until they are de-colonized and humanized).
● CRT suppresses dissent with cancel culture: publications withdrawn, college admissions
rescinded, online presence wiped out, business relationships ended, jobs terminated.
Chinese Americans are people of color and therefore start from the oppressed side of CRT’s binary.
But as we overcome discrimination and achieve upward mobility, we are now White by adjacency.
In New York City, Black Lives Matter rioters with CRT signs assaulted our rally supporting
merit-based education. We have come into CRT’s crosshair.
Education is the main area where CRT attacked us. CRT, naturally, demands automatic preferences
for Blacks in admissions to selective institutions and programs. That is unacceptable to us: such
racial preferences come at the expense of our children, at the expense of academic standards, and at
the expense of basic fairness.
http://nebula.wsimg.com/9499c73d959b9f49be9689476a990776?AccessKeyId=45A6F09DA41DB93D9538&disposition=0&alloworigin=1
The Chinese American Citizens Alliance Greater New York may get a visit from the ADL or some other Jewish extremist organization.
I would like to correct the article on one point. White people make up about 14% of the world population. Not 50%. In other words, we are a minority.
@Ted. You’re right. Every time you look for who’s behind and financing any anti-white agenda, every f****** time.
It seems only fair, to be less white, like Belushi said,
“No coke, Pepsi!”
Follow the golden rule:
Treat people the way you want other people to treat you.
Ditto what Ted and George said. Notice also that the author never ever uses the J word in this article.
Like this author, most authors are too afraid of jewish power to point out that its jews who are destroying white people, Christianity, white culture.
Any writer who exposes anti-white jewish evil is banned from employment in mass media networks and from any position of power such as senator, governor, CEO, etc.
The control the Jewish minority has over media, education, banking and finance, the judicial system and in federal government has created, perpetuated and magnified a vitriolic, anti-white narrative since the election of President Franklin Roosevelt in 1932, The result of this is that the United States and other Western nations have not been permitted to pursue the goals and interests of its citizens but made the serve the wishes of what Francis Parker Yockey has described as the (Jewish) culture distorting element.
Anyone with any understanding of Jewish history, thought and religious and cultural beliefs will find the origin of this in the irrational, almost fanatical hatred the Jewish minority has for Western Christian civilization, even despite the fact that they, themselves, have prospered so handsomely under a democratic system, a set of laws and a Christian doctrine of tolerance and compassion created by the very people, the European Caucasian, they wish to destroy.
The tipping point for this aggressive and fanatical minority will probably come very soon as the descent of the United States into bankruptcy and social and racial chaos accelerates and literally forces White Americans and Europeans to take strong measures to ensure their own safety and survival.
I firmly believe the catalyst will be the Biden Administration’s eventual, full-scale attack on Iran, undertaken not for the best interests of the American people, but only to satisfy the wishes of the controlling minority. The resulting bloodletting, the high American casualty count, which the American people have become unaccustomed to and sheltered from, as well as the tremendous and unaffordable financial cost, will be so shattering, that revolution to finally depose this ruling element will not only be possible but probable.
Maybe it’s time to switch to a less Brown drink!
How about The Uncola™?
Actually, carbonatrd soft drinks are terrible for your health. Let’s stop buying them.
In fact, why not stop buying *anything* manufactured or sold by a publicly traded corporation, unless you absolutely must.
Ghost Who Walks First sensible comment I’ve read today
Ironically it was the Jews who got me into Race War with their anti-White jabs constantly made in the media, but I switched overnight when I noticed that nearly all the “White” people I hated were Jews. That was about 1995, and, since they never stop, I don’t either.
The adverts on television in the UK are filled with a very large number of black people. Way beyond their percentage of the UK population, which is mainly situated in and around London. Groups in adverts are shown full of mainly blacks and to a lesser extent with Asians, who outnumber blacks 4 to 1. – 12 % to 3% of the UK population according to the 2011 census.
The idea is obviously to make the UK look less white than it is.
If you look at the images in the media of people out-and-about in England this weekend, where most non-whites live, the people are overwhelmingly white.
The goal of this is probably in order to employ the climate-change confidence trick to bring huge numbers of blacks from Africa to the UK using the UN’s compact for safe migration that the UK signed up to. Then the cancel-culture can really grow teeth and get to work.
The globalist thinking must be that white Britons will have become so used to seeing black faces and hands that they won’t notice what is happening. Won’t be able to distinguish the wood from the trees.
Brenda Blessed – You are quite correct. In Canada, it is the same. Virtually every commercial, or as you say, advert features black people. They show black people living in luxurious, two parent homes, with caring and concerned white neighbours and friends. They show black people barbequing in their backyards or sitting at a well-stocked dining room table with their white friends. Many times too, they show a black man and a white woman or a black woman and a white man posing as ‘husband and wife’. Where I bank, I have noticed that every advert either at the ATM or on the walls behind the tellers features only black people – black people getting loans or a white couple talking to a black loans officer or bank manager.
The propaganda doesn’t end there, however. Television programs routinely show blacks as smart, sexy, hip and street wise while white males are often shown as criminals, murderers or dull and stupid morons who need constant advice and reassurance from their black friends, neighbours and co-workers. White women are shown looking admiringly at the brave and dedicated black detective or scientist or brilliant physician or surgeon.
It is all very insidious and a blatant attempt to convince white people that blacks are a wonderful, gifted, brave and very desirable people. Black women are smart and sassy, black men true alpha males who are the ultimate in masculinity and sexiness.
I, for one, refuse to watch any of this hogwash as should all white people. Maybe if television ratings plummet and advertising revenue for companies pushing pro-black propaganda shrink to nothing, the scoundrels behind all this will realize that denigrating white people, as they are doing, is not in their best financial interests.