Law Enforcement Today – April 27, 2019
Gillette’s “toxic masculinity” advert. Click to enlarge
Remember the “#MeToo” themed ad from Gillett that chastised unshaven men? Looks like it backfired.
Gillette’s parent company, Proctor & Gamble, says it will reduce the price of some of its shave products by up to 20%. They’re citing “increasingly stiff competition”.
Other products’ by the company won’t have a price change.
The news came from P&G CFO Jon Moeller in a conference presentation to financial analysts. He said there’s a gap in prices between P&G’s higher-end razors and lower-end razors that will be filled by this reduction in price.
“We’ll soon be making pricing interventions to better position our brands at all levels of the pricing ladder,” Moeller said. “We are making smart adjustments across the line-up to restore a historical model and proven strategy.”
In North America, Gillette once claimed a 71% market share… but it’s down to 59%, according to Fortune. Startups like Harry’s and Dollar Shave Club are leapfrogging Gillette in the online razor market.
Shortly after Gillette’s ad launched that attacked unshaven men, a veteran-turned-cop sent us his thoughts on it. It’s almost like he could see the future. Here were his words:
Another day, another brand that just sold itself out to the pussification of America.
Many of these big companies have an advertising policy which is highly heterophobic
they hate normal people, take the case of the hundreds of people who worked at Bletchley during the war, some made noticable breakthroughs
but who did hollywood choose to make a film about ?
yes the left wing homosexual nutjob with convictions against school boys, glorified in the film as ome sort of hero who did the work on his own
First, Gillette in their infinite idiocy, decided to push the revolting “toxic masculinity” narrative, then lowered themselves into the gutter even further with their alarming, and utterly disgusting, push for “fat acceptance” by featuring some overstuffed tub of sludge in all her bloated land whale glory, as if being morbidly obese is not only a-ok, but even more pervertedly, actually sexy. No, Gillette, there is nothing alluring about obesity and bashing your key demographic for your crummy over-priced shaving products, men, you made a massive error resembling a mix of mental retardation and a death wish. Gillette can eat a big bag of dicks and I will never spend another cent on any of their products.