{"id":45837,"date":"2012-03-28T07:22:29","date_gmt":"2012-03-28T07:22:29","guid":{"rendered":"http:\/\/www.thetruthseeker.co.uk\/?p=45837"},"modified":"2012-04-04T06:19:47","modified_gmt":"2012-04-04T06:19:47","slug":"katy-perry%e2%80%99s-%e2%80%98part-of-me%e2%80%99-using-music-videos-to-recruit-new-soldiers","status":"publish","type":"post","link":"https:\/\/www.thetruthseeker.co.uk\/?p=45837","title":{"rendered":"Katy Perry\u2019s \u2018Part of Me\u2019: Using Music Videos to Recruit New Soldiers"},"content":{"rendered":"

Vigilant Citizen \u2013 Vigilant Citizen.com March 26, 2012<\/h2>\n

In her music video \u2018Part of Me\u2019, Katy Perry ditches her wigs and latex dresses to put on a military uniform. While some might find this style change \u201crefreshing\u201d, the video for \u2018Part of Me\u2019 has a very specific agenda: To entice young people to enlist in the military. We\u2019ll look at how \u2018Part of Me\u2019 is a three-minute long advertisement to recruit new soldiers for the U.S. military.<\/em><\/h5>\n

\"\"<\/a><\/p>\n

Katy Perry is usually known for wearing blue wigs and sexy dresses, but she gives it all up in Part of Me<\/em>. Yup, watch out terrorists, Katy Perry is an army girl now. While \u201cpop culture observers\u201d welcomed Katy Perry\u2019s image change, qualifying it as \u201crefreshing\u201d, most missed an important fact: In Part of Me, Katy Perry is used to push yet another agenda of the elite \u2013 the recruitment of young people into the military. If we look at it objectively, Part of Me is, in fact, a three-and-half-minute long \u201cJoin the Military\u201d advertisement disguised as a music video. It contains all of the components found in regular TV ads for the army: cool high-tech war machines, excitement and action, being \u201cAll You Can Be\u201d and so forth. But most importantly, it presents the military and, by extension, war, as the perfect escape from the bummers of regular life.<\/h5>\n
The video was shot at an actual U.S. Marine base, using actual Marines, which means that the video is truly a \u201csponsored message\u201d from the Marines. By appealing to young people using singers they look up to and themes they can relate to, the U.S. military is looking to address an important issue: Getting more young people to enlist. There is indeed a growing need for fresh blood in the military as the U.S. government and other Western countries are putting intense pressure on so-called \u201cAxis of Evil\u201d regional powers such as Iran and Syria. The numerous military expeditions of the past few years (Iraq, Afghanistan, Libya), and increasing calls to bring home enlisted soldiers who have done multiple tours of duty means that as the U.S. prepares for upcoming conflicts, new soldiers are needed to enlist and be shipped abroad. Instead of paying for a 30-second TV commercial, military marketing specialists probably realized that they could get better results by investing in the music video of a star that is popular with teenagers. While regular \u201cBe All You can Be\u201d TV commercials were effective in the past, today\u2019s young generation watches less TV and more YouTube. So why not use pop stars who getting hundreds of millions of YouTube views and who are already used to push other aspects of the elite\u2019s agenda?<\/h5>\n

Not a New Concept<\/h2>\n

Governments have always used the most advanced forms of mass media advertising to entice citizens to enlist in the army. During World War I, the face of Uncle Sam was plastered all over the United States in order to recruit new soldiers. However, as the years went by, and television made its appearance, posters of the bearded fellow pointing at you with a stern look somewhat lost its effectiveness.<\/h5>\n
During the 1950s, although mandatory drafts were in full force, the military still looked for opportunities for good PR. When Elvis Presley, the hottest and most controversial artist of the time, joined the army <\/span><\/a>as a regular soldier, the press was given \u201cfull access\u201d, and were even allowed take pictures of him in his drawers while getting weighed in.<\/h5>\n
Elvis\u2019 immense charm, charisma and popularity gave the army great visibility, successfully enticing young people of the rebellious \u201cRock\u2019n’Roll\u201d generation to be interested in the military.<\/h5>\n
Since the 1950s, marketing techniques have improved in both efficiency and sophistication. In fact, today, the best advertisement often parades itself as no advertisement \u2013 in the advertising industry, messages are known to be received more effectively when indirectly reaching an audience that believes it is being entertained. To achieve this, celebrities and pop stars are often used as vehicles to reach the minds of young people with specific messages without them even realizing it. Katy Perry\u2019s Part of Me is an example of this technique, as nowhere in the video does it state that it is an advertisement for the U.S. military. Perry\u2019s video was simply used by the military to reach its target audience\u2013teenagers approaching the age of enlistmen\u2013but the whole thing appears as if it was a \u201ccreative\u201d decision of Katy Perry the Artist.<\/h5>\n
Watching Part of Me<\/em> immediately reminded me of the Simpsons episode were Bart and his friends were chosen by a producer to form a boy band. The group\u2019s hit single was Yvan Eht Nioj<\/span><\/a>, which was \u201cJoin the Navy\u201d in reverse. It was later discovered that Bart Simpson\u2019s group was used by the Navy to push subliminal messages to young people in order to get them to become soldiers.<\/h5>\n
While Perry\u2019s video relies on overt imagery rather than subliminal messages (as far as I know), Part of Me<\/em> is based on the same agenda as portrayed in the Simpsons: To reach teenagers using the great appeal of pop stars. Let\u2019s look at the most important scenes of the video.<\/h5>\n

Part of Me<\/em><\/h2>\n
The video begins with a concept most teenagers can relate to: Heartbreak. Katy catches her boyfriend kissing another woman. so she barges in and breaks up with him.<\/h5>\n
\"\"<\/a>

Katy walks away from her douchebag boyfriend. Although the video is basically a commercial for the United States military, it begins with a relationship-related scene in order to make the video relatable and to give it an emotional element.<\/p><\/div>\n

Katy then drives to a gas station. She is very mad, confused and impulsive, so she obeys to the first advertisement she encounters. I bet marketers would love to have more people like Katy.<\/h5>\n
\"\"<\/a>

When Katy reads this actual US Marines sticker, she is immediately sold.<\/p><\/div>\n

When facing heartbreak, some people might try to feel better with a chocolate fudge sundae or maybe a nice walk around the block. But in Katy\u2019s case, she joins the US industrial-military complex and gets trained to fight guerrilla warfare abroad. Don\u2019t get me wrong, I have respect for soldiers in the military, but I think a life-changing decision like joining the army should not be made in a moment of emotional frenzy.<\/h5>\n
Nevertheless, Katy makes this decision, cutting her hair in a boyish fashion and trading her Blackberry for an army uniform<\/a>.<\/h5>\n
The rest of the video is very similar to Army commercials seen on TV where big guns, big machines and scenes of hardcore combat training are presented in a dynamic matter to appeal to young people who are bored with their lives. The lyrics of the song are cleverly mixed with the images of the video to make the advertisement even more effective. For instance, when Perry sings \u201cI just wanna throw my phone away, Find out who is really there for me\u201d<\/em>, she is seen with her fellow soldiers, implying that her army buddies will never let her down.<\/h5>\n
\"\"<\/a>

Katy burns a letter from her boyfriend (representing her old life) while hanging out with her army buddy. He's REALLY there for her. Camaraderie between soldiers is an important selling point to help recruit army personnel and is heavily promoted in this video.<\/p><\/div>\n

When Katy sings: \u201cI fell deep and you let me drown, But that was then and this is now \u2026 Now look at me\u201d<\/em>, she is shown firing a rifle as if it was a great accomplishment. Yep, look at her:<\/h5>\n
\"\"<\/a>

Katy is now in a military base, shooting a rifle and will most likely be shipped to a warzone in the near future. Take THAT cheating boyfriend, that'll show you!<\/p><\/div>\n

During the bridge of the song, Katy sings \u201cNow look at me, I\u2019m sparkling, A firework, a dancing flame, You won\u2019t ever put me out again, I\u2019m glowing, oh woah oh\u201d<\/em>. During that time she is shown patrolling a mock Middle-Eastern village, used for real-life military training for guerrilla warfare simulations. This is another clever association between the song\u2019s lyrics and the images in the video, provoking a positive association between the two.<\/h5>\n
\"\"<\/a>

Katy, you say you're "sparkling" but you're being trained to fight guerrilla warfare in the Middle East, which is known to be extremely bloody, violent and often involve civilian casualties. So, yeah, I'm not sure that "sparkling" is the best word to describe your situation.<\/p><\/div>\n

Later in the video, the positive and uplifting words of the chorus are mixed with all-out war scenes involving soldiers running, tanks rolling and helicopters flying. There\u2019s definitely some cognitive dissonance here because, in case some people don\u2019t know, war is NEVER positive nor uplifting. It is ALWAYS terrible, violent and horrifying. However, in order to recruit new soldiers, advertisers need to make the whole \u201carmy experience\u201d appear wonderful.<\/h5>\n
Katy is now caught up in the business of war<\/span><\/a>, where death, mutilation, horror and trauma can get in the way of conquering Third World countries for resources and power. But hey, at least Katy’s douchebag boyfriend isn’t there!<\/h5>\n
So, in short, discovering that her boyfriend is cheating on her has Katy Perry enlist in the Marines, to be trained for combat, and, ultimately, be used as cannon fodder in conflicts she likely doesn\u2019t fully understand. The elite seems to be looking for lost youth to fight their wars. Was Part of Me an Illuminati-sponsored message to find new recruits for its armed branch, the U.S. military-industrial complex?<\/h5>\n
\"\"<\/a>

A single eye above the trigger of a gun indicates that this military-themed video is a product of the elite's agenda ... who happen to have a bunch of wars planned in the coming years.<\/p><\/div>\n

In Conclusion<\/h2>\n

Watching a bit of \u201cinternational news\u201d is enough to make one realize that there is currently a lot of pressure on \u201cbad\u201d countries such as Syria, Iran and Uganda, and that public opinion is being prepped for new military conflicts. The prospect of future wars, along with the countless existing warzones around the world, are generating a great need for new soldiers military in the U.S. and other Western countries. Since military drafts are no longer an option, new and innovative ways are being used to reach the army\u2019s target audience (teenagers) and to get them interested in enlisting in the army. Katy Perry\u2019s Part of <\/em>Me is an obvious army recruitment advertisement disguised as a music video, with the Marine\u2019s \u201ccool\u201d weaponry, intensive training and soldier camaraderie all presented in a dynamic and appealing matter. The military and war are presented as ideal escapes from life\u2019s bummers, like a cheating boyfriend, and geared to appeal to a generation of bored teenagers. But is war really the perfect way to forget about a bad relationship? Go ask a war veteran.<\/h5>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

How \u2018pop culture\u2019 is now being used to promote militarism \u2013 in a user friendly guise \u2013 to further the aims of the New World Order\u2019s own particular brand of colonialism. Vigilant Citizen explains <\/p>\n","protected":false},"author":127,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[53,25],"tags":[],"class_list":["post-45837","post","type-post","status-publish","format-standard","hentry","category-mind_control","category-The_Media"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/45837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/users\/127"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45837"}],"version-history":[{"count":12,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/45837\/revisions"}],"predecessor-version":[{"id":46286,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/45837\/revisions\/46286"}],"wp:attachment":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}