{"id":311508,"date":"2025-07-04T06:12:12","date_gmt":"2025-07-04T06:12:12","guid":{"rendered":"https:\/\/www.thetruthseeker.co.uk\/?p=311508"},"modified":"2025-07-05T05:20:52","modified_gmt":"2025-07-05T05:20:52","slug":"quick-takethe-musk-trump-split-and-the-new-third-party","status":"publish","type":"post","link":"https:\/\/www.thetruthseeker.co.uk\/?p=311508","title":{"rendered":"Quick Take\u2026The Musk\/Trump split and the new \u201cthird party\u201d"},"content":{"rendered":"

Kit Knightly \u2013 Off-Guardian June 3, 2025<\/strong><\/h1>\n

There\u2019s an episode of Mad Man \u2013 great series, highly recommend \u2013 where the Madison avenue ad executives of Sterling Cooper are tasked with rescuing the public reputation of a pet food brand which was just been revealed to be using horse meat in its recipes.<\/p>\n

They suggest changing the name, which the owner flatly refuses to contemplate. He argues ALL pet food uses meat from retired horses, and people will forget in time. The executives respond by letting him sit in on a focus group. Having witnessed the violent dislike of his brand from pet owners in person, the owner agrees to the name change.<\/p>\n

The point of the story is simple \u2013 sometimes a brand is so tarnished you have to rebrand and start again.<\/p>\n

Which brings us to Elon Musk\u2019s very public split with Donald Trump and the suggested \u201cnew political party\u201d<\/a>. Supposedly this is all about the \u201cbig beautiful bill\u201d clashing with Musk\u2019s views on efficiency and reduced spending.<\/p>\n

Our take is rather different.<\/p>\n

Donald Trump\u2019s brand as a politician was simple \u2013 he was anti-establishment and America first. Libertarian isolationist. Cut spending, cut foreign aid, deregulate the market, boost US business and perhaps most importantly, no more more wars.<\/p>\n

That\u2019s his brand, but the reality \u2013 despite hysterical wailing and enthusiastic glazing from journalists on each side \u2013 is that it\u2019s just more of the same.<\/p>\n

The Trump admin has promoted digital IDs, it has stood with Israel and \u2013 probably most damagingly \u2013 it has bombed Iran. Regardless of if you believe the supposed reality of that \u201cact of war\u201d or not, in concept it is a massive betrayal of his base.<\/p>\n

Essentially, the tarnishing of the Trump brand is so complete that Trumpism now needs to evolve in order to survive. We\u2019re looking to a future of Trumpism sans Trump, which means Musk (and maybe Vance) and a third party option.<\/p>\n

We\u2019re at that point where everyone knows about the horse meat, and the only solution is to change the name.<\/p>\n

—<\/p>\n

Support Off-Guardian:<\/p>\n

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Source\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Trump pledged no more military ventures overseas. It sounded great but now that he\u2019s in office his sponsors expect a return for their support and that means Trump may have to betray those who voted for him. Kit Kightly asks, will Musk capitalize on that betrayal? <\/p>\n","protected":false},"author":39262,"featured_media":283060,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[61,41],"tags":[],"class_list":["post-311508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-Commentary","category-Inside_the_White_House_and_Washingtons_Beltway"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/311508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/users\/39262"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=311508"}],"version-history":[{"count":1,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/311508\/revisions"}],"predecessor-version":[{"id":311509,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/311508\/revisions\/311509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/media\/283060"}],"wp:attachment":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=311508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=311508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=311508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}