{"id":269525,"date":"2023-06-04T07:04:36","date_gmt":"2023-06-04T07:04:36","guid":{"rendered":"https:\/\/www.thetruthseeker.co.uk\/?p=269525"},"modified":"2023-06-05T07:19:19","modified_gmt":"2023-06-05T07:19:19","slug":"get-woke-go-broke-anheuser-busch-loses-15-7-billion-in-value-after-disastrous-bud-light-transgender-influencer-campaign","status":"publish","type":"post","link":"https:\/\/www.thetruthseeker.co.uk\/?p=269525","title":{"rendered":"Get woke, go broke: Anheuser-Busch loses $15.7 billion in value after disastrous Bud Light transgender influencer campaign"},"content":{"rendered":"

Cassie B \u2013 Natural News June 2, 2023<\/strong><\/h1>\n

Anheuser-Busch, the parent company of Bud Light, is taking a huge financial hit in the wake of its troubling advertising campaign featuring a transgender influencer. While some observers initially believed the move only had the potential to alienate more conservative beer drinkers, it has actually driven away a far broader base of consumers, and the effects are still being felt three months later.<\/p>\n

The beer company has lost a remarkable $15.7 billion<\/a> from its market value<\/a> after teaming up with Dylan Mulvaney, a transgender activist. The partnership was launched during the NCAA basketball championships, when the activist shared a sponsored post on their Instagram account promoting March Madness. The video showed Mulvaney dressed like Audrey Hepburn in the film Breakfast at Tiffany\u2019s<\/em> while drinking cans of Bud Light featuring \u2018her\u2019 face on them.<\/p>\n

Much of the woke crowd is whining that the people who are boycotting Bud Light are simply \u201cbigots\u201d who are intolerant of transgenderism, but Beer Business Daily<\/em> editor Harry Schuhmacher believes it\u2019s more about people wanting to avoid debates at a time when political division is already extremely high in the U.S.<\/p>\n

\u201cMost people don\u2019t care about this issue and don\u2019t want to get roped into a conversation,\u201d he said. \u201cTherefore, they\u2019re not going to buy the beer.\u201d<\/p>\n

Switching brands is very easy given the broad range of alternative beers, and some people may simply be looking to avoid bringing political discussions into their leisure time. In a big hit for Anheuser-Busch, their competitors have added an incredible $3.2 billion in market value to their own brands while Bud Light keeps dropping.<\/p>\n

The owner of Coors Lite, Molson Coors, has seen its market value rise by 20 percent to $2.2 billion, while Heineken is enjoying a $1 billion rise. Bud Light sales, meanwhile, were down by 23 percent for the week ending on May 6.<\/p>\n

Bud Light is offering free beer as it deals with the backlash<\/strong><\/h2>\n

The company has been scrambling to deal with the backlash. They recently informed wholesalers that they will buy back any cases of the beer that are not sold before they expire. They also launched a promotion called the U.S Budweiser Family Memorial Day Rebate online, which offers a rebate of up to $15 on a 15-pack of Bud Light; some retailers set their prices for the packs at $15 so the beer would be free for consumers once they obtain the rebate in hopes of moving unwanted stock.<\/p>\n

Meanwhile, the high demand for alternatives as summer approaches could see some competitor beers encountering a shortage.<\/p>\n

The executive responsible for the disastrous campaign, Alissa Heinerscheid, had said that her goal in her role as Bud Light\u2019s vice president of marketing was to update Bud Light\u2019s \u201cfratty\u201d branding, which she deemed \u201cout of touch.\u201d She and her boss, Budweiser group vice president for marketing Daniel Blake, have now been placed on leave over the decision to work with the controversial influencer. Although the company released a statement saying the execs had \u201cdecided\u201d to take a leave of absence, the Wall Street Journal<\/em> reported the decision \u201cwasn\u2019t voluntary.\u201d<\/p>\n

Neither Bud Light nor Budweiser have tweeted in more than a month<\/a> after replies to previous tweets were largely filled with criticism over its partnership with Mulvaney. Budweiser has since teamed up with Harley-Davidson motorcycles for a decidedly more masculine marketing approach, with commercials featuring mechanics working on motorcycles and enjoying beer in limited-edition cans featuring the company\u2019s logo.<\/p>\n

Schuhmacher said he was surprised by the extent of the backlash over the transgender ad campaign<\/a>, noting: \u201cNobody imagined it would go on this long. It seems random \u2014 it struck a nerve. I\u2019ve never seen anything to compare it to, in all of the [consumer packaged goods] industry. It\u2019s a real shock.\u201d<\/p>\n

Sources for this article include:<\/strong><\/p>\n

DailyMail.co.uk<\/a><\/p>\n

NBCNews.com<\/a><\/p>\n

FoxBusiness.com<\/a><\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Will the corporations learn from this fiasco? Or will they, as we suspect, just double down with more woke messaging? That being the case, consumers who have shown their power must be prepared to use it again<\/p>\n","protected":false},"author":39262,"featured_media":268163,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-269525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-Current_Affairs"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/269525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/users\/39262"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=269525"}],"version-history":[{"count":1,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/269525\/revisions"}],"predecessor-version":[{"id":269526,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/269525\/revisions\/269526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/media\/268163"}],"wp:attachment":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=269525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=269525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=269525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}