{"id":265391,"date":"2023-02-21T07:05:15","date_gmt":"2023-02-21T07:05:15","guid":{"rendered":"https:\/\/www.thetruthseeker.co.uk\/?p=265391"},"modified":"2023-02-22T08:38:04","modified_gmt":"2023-02-22T08:38:04","slug":"get-woke-go-broke-gillettes-toxic-masculinity-ad-via-grey-new-york-haunts-pg-as-shaving-giant-takes-us8-billion-writedown","status":"publish","type":"post","link":"https:\/\/www.thetruthseeker.co.uk\/?p=265391","title":{"rendered":"Get woke, go broke? Gillette\u2019s \u2018toxic masculinity\u2019 ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown"},"content":{"rendered":"

Campaign Brief — Aug 2, 2019<\/strong><\/h1>\n

Gillette\u2019s infamous \u201ctoxic masculinity\u201d ad may cost Procter & Gamble more than anyone imagined in January, reports The Washington Times.<\/strong><\/p>\n

The year that Gillette launched its \u201cWe Believe\u201d campaign and asked \u201cIs this the best a man can get?\u201d has coincided with P&G\u2019s $8 billion non-cash writedown for the shaving giant.<\/p>\n

Chief Financial Officer Jon Moeller attributed much of the losses on \u201cnew competitors\u201d offering \u201cprices below the category average,\u201d Reuters reported<\/a>.<\/p>\n

Observers such as Red State\u2019s Brandon Morse responded by essentially likening the public stance to a lie by omission \u2014 the \u201ctoxic masculinity\u201d ad punctuated news cycles for weeks and was repeatedly mocked on social media.<\/p>\n

\u201cPerhaps P&G isn\u2019t willing to come forward yet with the fact that they made a monumental error in assuming men would take the \u2018toxic masculinity\u2019 commercial well, but they should soon,\u201d Mr. Morse wrote Wednesday for the conservative website. \u201cThe brand is damaged enough to lose billions, and men aren\u2019t coming back, especially with cheaper alternatives embracing men for who they are and not assuming the worst about them.\u201d<\/p>\n

The negative commentary from Twitter in January includes:<\/p>\n

\u201cGet woke, go broke. Stick to selling razors.\u201d
\n\u201cWhen did shaving have to get political?\u201d
\n\u201cDo we really need \u2018woke razors?\u2019\u201d
\n\u201cHow to irreparably damage a brand in under 120 seconds: A Documentary.\u201d
\n\u201cCringe shaving commercial. See this is actually genius. What Gillette is doing here is trying to lower our testosterone to the point we won\u2019t have to shave anymore.\u201d<\/p>\n

READ FULL ARTICLE<\/a><\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The year that Gillette launched its “toxic masculinity” ad campaign coincided with its owners, Procter & Gamble making an $8 billion write-down for the shaving giant. Did its ad campaign precipitate the loss? Well, I know I used to shave with Gillette but stopped when I saw their ad campaign <\/p>\n","protected":false},"author":39262,"featured_media":182305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-265391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-Behind_The_News"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/265391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/users\/39262"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=265391"}],"version-history":[{"count":1,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/265391\/revisions"}],"predecessor-version":[{"id":265392,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/265391\/revisions\/265392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/media\/182305"}],"wp:attachment":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=265391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=265391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=265391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}