{"id":193232,"date":"2019-08-15T06:05:29","date_gmt":"2019-08-15T06:05:29","guid":{"rendered":"http:\/\/www.thetruthseeker.co.uk\/?p=193232"},"modified":"2019-08-18T07:49:35","modified_gmt":"2019-08-18T07:49:35","slug":"the-cost-of-gillettes-wokeness-revealed-a-non-cash-writedown-of-12-billion","status":"publish","type":"post","link":"https:\/\/www.thetruthseeker.co.uk\/?p=193232","title":{"rendered":"The cost of Gillette\u2019s wokeness revealed: a non-cash writedown of $12 billion"},"content":{"rendered":"

The Mocker \u2013 The Australian Aug 15, 2019<\/strong><\/h1>\n
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Gillette’s “toxic masculinity” advert. Click to enlarge<\/p><\/div>\n

Once upon a time there was a man called John. He had a wife and two children. He loved his family, and they loved him. He had a good job, worked hard, and provided for his family. But he was not a good man. That\u2019s not to say he was deliberately bad. But John was not a good man, because he never acknowledged his TOXIC MASCULINITY that comes with having a PAIR OF TESTICLES. In not renouncing this, John was part of the PATRIARCHY, which oppresses women.<\/em><\/span><\/p>\n

That all changed early one morning when John began lathering his face with GILLETTE HYDRA GEL. As he looked in the mirror and observed the GILLETTE FUSION PROGLIDE RAZOR glide smoothly across his face, he marvelled at the genius of this shaving manufacturer and the quality of its products. \u201cThe best a man can get,\u201d he exclaimed contentedly. Then he suddenly realised that Gillette was urging him to reflect on his MALE PRIVILEGE. Instead of seeing a good man in the mirror, John saw a sleazebag, a catcaller, a bully, a rapist and a misogynist.<\/em><\/span><\/p>\n

\u201cFrom now on I will strive to be THE BEST A MAN CAN BE,\u201d said John as he applied GILLETTE COOL WAVE AFTER SHAVE SPLASH to his smooth face. John is now an example of what the #MeToo movement wants men to be. He no longer disagrees with third wave feminist pronouncements, he enthusiastically supports mandatory affirmative action targets, he remains silent during work meetings until all the women have finished speaking and he is invited to talk. He prefaces his observations with an acknowledgment that he is speaking as a white male, with all the privileges that entails.<\/em><\/span><\/p>\n

When seated on public transport, John rigidly keeps his inner thighs together to avoid manspreading, although his resultant facial expression unwittingly deters other passengers, both male and female, from sitting next to him. When a male colleague compliments a female co-worker on her new dress, John reports him to the harassment officer. Having taken his moral guidance from a woke multinational corporation that sells toiletries, John is now officially a GOOD MAN, a POSITIVE ROLE MODEL, and a MALE ALLY. <\/em><\/span><\/p>\n

There you have it, my take on Gillette\u2019s advertising strategy. Unfortunately, there is a sad ending to this story. John\u2019s wife and kids now treat him as a weak-willed pushover, and his friends avoid him altogether as they want nothing to with male feminists, whom they regard as creepy. Although he is pleased that feminist activists invite him to speak at rallies where he passionately denounces masculine traits, he suspects of late they regard him as a useful fool and laugh about him behind his back. To his male colleagues, John is the face of Gillette razors, and all of them have since either changed brands or grown a beard.<\/span><\/p>\n

Launching its controversial ad in January<\/a><\/strong><\/span>, Gillette declared that \u201cMen need to hold other men accountable\u201d. Produced by Australian woman Kim Gehrig, the ad depicted aggressive and rowdy boys, together with men \u201cmansplaining\u201d and sexually harassing women. It urged men to reconsider what masculinity meant. Not bad coming from a brand which in 2011 featured sexy women wearing latex onesies with Gillette\u2019s brand name plastered prominently across their derrieres<\/span><\/p>\n

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Incase you didn\u2019t get to see enough of #Gillette<\/a>\u2019s ASSvertisements… pic.twitter.com\/oGuX8qC0wH<\/a><\/p>\n

— Kristy Swanson (@KristySwansonXO) January 17, 2019<\/a><\/p><\/blockquote>\n