introduced at the beginning of the year<\/a><\/strong><\/span>, ban the depiction of men and women engaged in gender-stereotypical activities to help stop \u201climiting how people see themselves and how others see them and the life decisions they take\u201d.<\/span><\/p>\nThe ad for Volkswagen\u2019s electric eGolf vehicle showed a series of scenes including a man and a woman in a tent on a sheer cliff face, two male astronauts, a male para-athlete and a woman sitting on a bench next to a pram. Text stated: \u201cWhen we learn to adapt we can achieve anything.\u201d<\/span><\/p>\nComplainants said the ad showed men engaged in adventurous activities,that unlike her male counterpart, the female rock climber was \u201cpassive\u201d because she was asleep, and that the woman with the pram was depicted in a stereotypical care-giving role.<\/span><\/p>\n