{"id":187490,"date":"2019-04-28T07:14:08","date_gmt":"2019-04-28T07:14:08","guid":{"rendered":"http:\/\/www.thetruthseeker.co.uk\/?p=187490"},"modified":"2019-04-30T06:24:03","modified_gmt":"2019-04-30T06:24:03","slug":"gillettes-sexist-razor-ad-backfires-company-facing-major-sales-slump","status":"publish","type":"post","link":"https:\/\/www.thetruthseeker.co.uk\/?p=187490","title":{"rendered":"Gillette\u2019s Sexist Razor Ad Backfires \u2013 Company Facing Major Sales Slump"},"content":{"rendered":"<h1 style=\"text-align: center;\">Law Enforcement Today \u2013 April 27, 2019<\/h1>\n<div id=\"attachment_182305\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thetruthseeker.co.uk\/wp-content\/uploads\/2019\/01\/gillette-toxic-advert.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-182305\" class=\"wp-image-182305\" src=\"https:\/\/www.thetruthseeker.co.uk\/wp-content\/uploads\/2019\/01\/gillette-toxic-advert.jpg\" alt=\"\" width=\"540\" height=\"304\" srcset=\"https:\/\/www.thetruthseeker.co.uk\/wp-content\/uploads\/2019\/01\/gillette-toxic-advert.jpg 942w, https:\/\/www.thetruthseeker.co.uk\/wp-content\/uploads\/2019\/01\/gillette-toxic-advert-300x169.jpg 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/a><p id=\"caption-attachment-182305\" class=\"wp-caption-text\">Gillette&#8217;s &#8220;toxic masculinity&#8221; advert. Click to enlarge<\/p><\/div>\n<p><span style=\"color: #ccffff;\">Remember the \u201c#MeToo\u201d themed ad from Gillett that chastised unshaven men?\u00a0 Looks like it backfired.<\/span><\/p>\n<p><span style=\"color: #ccffff;\">Gillette\u2019s parent company, Proctor &amp; Gamble, says it will reduce the price of some of its shave products by up to 20%.\u00a0 They\u2019re citing \u201cincreasingly stiff competition\u201d.<\/span><\/p>\n<p><span style=\"color: #ccffff;\">Other products\u2019 by the company won\u2019t have a price change.<\/span><\/p>\n<p><span style=\"color: #ccffff;\">The news came from P&amp;G CFO Jon Moeller in a conference presentation to financial analysts.\u00a0 He said there\u2019s a gap in prices between P&amp;G\u2019s higher-end razors and lower-end razors that will be filled by this reduction in price.<\/span><\/p>\n<p><span style=\"color: #ccffff;\">\u201cWe\u2019ll soon be making pricing interventions to better position our brands at all levels of the pricing ladder,\u201d Moeller said. \u201cWe are making smart adjustments across the line-up to restore a historical model and proven strategy.\u201d<\/span><\/p>\n<p><span style=\"color: #ccffff;\">In North America, Gillette once claimed a 71% market share\u2026 but it\u2019s down to 59%, according to Fortune.\u00a0\u00a0 Startups like Harry\u2019s and Dollar Shave Club are leapfrogging Gillette in the online razor market.<\/span><\/p>\n<p><span style=\"color: #ccffff;\">Shortly after Gillette\u2019s ad launched that attacked unshaven men, a veteran-turned-cop sent us his thoughts on it.\u00a0 It\u2019s almost like he could see the future.\u00a0 Here were his words:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #ccffff;\">Another day, another brand that just sold itself out to the pussification of America.<\/span><\/p>\n<p><a href=\"https:\/\/www.lawenforcementtoday.com\/gillette-facing-major-sales-slump\/\">Continues \u2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gillette signed its own death warrant with its anti-male ad campaign. As I, and a good few other men, will never buy their products again  <\/p>\n","protected":false},"author":39262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-187490","post","type-post","status-publish","format-standard","hentry","category-The_Media"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/187490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/users\/39262"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=187490"}],"version-history":[{"count":4,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/187490\/revisions"}],"predecessor-version":[{"id":187505,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/187490\/revisions\/187505"}],"wp:attachment":[{"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=187490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=187490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thetruthseeker.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=187490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}