![\"gillette](\"https:\/\/www.thetruthseeker.co.uk\/wp-content\/uploads\/2019\/01\/gillette-toxic-advert.jpg\")
<\/a><\/p>\n<\/a><\/p>\nGillette, a company that made billions by selling overpriced razor\u00a0blades to men for decades, has launched an ad campaign targeting \u201ctoxic masculinity\u201d. And the ad is \u2026 toxic. Through stereotypes and generalizations, it accuses 50% of the human population of terrible wrongdoings and calls for a drastic modification of its behavior.\u00a0The admitted goal: To shape the men of tomorrow. Welcome to an era where marketing mixes with Orwellian propaganda.<\/h5>\n
On Gillette\u2019s official website<\/a><\/span>, the campaign is described using a vocabulary coming directly from social-engineering think-tanks.<\/h5>\n
Thirty years ago, we launched our The Best A Man Can Get tagline.<\/h5>\n
Since then, it has been an aspirational statement, reflecting standards that many men strive to achieve.<\/h5>\n
But turn on the news today and it\u2019s easy to believe that men are not at their best. Many find themselves at a crossroads, caught between the past and a new era of masculinity. While it is clear that changes are needed, where and how we can start to effect that change is less obvious for many. And when the changes needed seem so monumental, it can feel daunting to begin. So, let\u2019s do it together.<\/h5>\n
It\u2019s time we acknowledge that brands, like ours, play a role in influencing culture. And\u00a0as a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man.\u00a0With that in mind, we have spent the last few months taking a hard look at our past and coming communication and reflecting on the types of men and behaviors we want to celebrate. We\u2019re inviting all men along this journey with us \u2013 to strive to be better, to make us better, and to help each other be better.<\/h5>\n
From today on, we pledge to actively challenge the stereotypes and expectations of what it means to be a man everywhere you see Gillette.\u00a0In the ads we run, the images we publish to social media, the words we choose, and so much more.<\/h5>\n
\u201cA new era of masculinity\u201d? \u201cTypes of men and behavior we want to celebrate\u201d? This is all pure social engineering.<\/h5>\n
Before we go any further, let\u2019s look at this ad.<\/h5>\n
The Worst Men Can Get<\/h2>\n