–> Countless men – and some women – took to Twitter to announce their boycott<\/span> Conservative customers are dumping their Gillette razors en masse in response to the company’s recent controversial ad which denounces ‘toxic masculinity’ and calls on boys to be ‘the best a man can get’.\u00a0<\/span><\/p>\n After the ad was released on Monday, shocked viewers took to Twitter to separate themselves from the brand.\u00a0<\/span><\/p>\n They felt the commercial, which invokes the tone of the past year in pop culture and the #MeToo movement to inspire men to stand up for women and equality, unfairly made out that all males were misogynist.\u00a0<\/span><\/p>\n Some did not go so far in their critique of it but were angry that the household name had politicized itself.\u00a0<\/span><\/p>\n Among the countless tweets from disgruntled and ‘disappointed’ customers were complaints such as ‘you just lost a customer’ and ‘being a man is not a disease.’\u00a0<\/span><\/p>\n ‘I want to shave, not feel bad about myself,’ quipped one customer.\u00a0<\/span><\/p>\n Not all of the complaints were from men.\u00a0<\/span><\/p>\n ‘As the mother of 3 sons and a grandson, it is beyond offensive to me,’ wrote Denise West from Memphis, Tennessee, adding that it was a ‘pathetic example of companies pandering to political correctness at the expense of men.’<\/span><\/p>\n Continues \u2026<\/a><\/p>\n I've used @Gillette<\/a> razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity. — Piers Morgan (@piersmorgan) January 14, 2019<\/a><\/p><\/blockquote>\n
\n–> They were outraged by the shaving brand’s recent commercial, We Believe<\/span>
\n–> The ad calls on men to ‘be the best a man can get’ – Gillette’s tag line <\/span>
\n–> It redefines it against the backdrop of the #MeToo movement and laments ‘toxic masculinity’ <\/span>
\n–> The ad, which was released on Monday, has divided opinion but mostly, men who have bought from it for decades are furious<\/span>
\n–> Procter & Gamble, its parent company, is yet to suffer a business impact<\/span><\/p>\n\n
Let boys be damn boys.
Let men be damn men. https:\/\/t.co\/Hm66OD5lA4<\/a><\/p>\n