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How SAGE document called for increase in ‘perceived threat’ of Covid using ‘hard hitting emotional messages’

  • Downing Street accused of using ‘covert psychological strategies’ during Covid 
  • Experts point to document handed to SAGE as the pandemic took off last March
  • It allegedly said that people ‘still do not feel sufficiently personally threatened’

 Faith Riddler – Mail Online April 3, 2021

A document presented to SAGE called for an increase in the ‘perceived threat’ of Covid using ‘hard-hitting emotional messages’, reports claim today.

Psychologists have accused Downing Street of using ‘covert psychological strategies’ to emphasise the threat from Covid-19 without contextualising the risks, the Telegraph reported.

It was said this created ‘a state of heightened anxiety’, adding many people became ‘too frightened to attend hospital’

Experts fear Britons have been the subject of an experiment in the use of tactics which operate ‘below their level of awareness,’ it was said.

They have now made a formal complaint to an organisation which will rule on whether Government advisers are guilty of a breach of ethics.

Downing street denies this, claiming it simply presented the facts.

Complainants point to a document handed to the Scientific Advisory Group for Emergencies last March, when the pandemic began to rapidly grow in Britain.

The paper, written by Scientific Pandemic Influenza Group on Behaviours, said:  ‘A substantial number of people still do not feel sufficiently personally threatened; it could be that they are reassured by the low death rate in their demographic group, although levels of concern may be rising.

‘The perceived level of personal threat needs to be increased among those who are complacent, using hard-hitting emotional messaging. To be effective this must also empower people by making clear the actions they can take to reduce the threat.’

The document, seen by the Telegraph, allegedly then gave 14 options for improving compliance including ‘use media to increase sense of personal threat’, which they said would be highly effective but runs the risk of ‘negative’ side effects.

SAGE members have since claimed the British public have been ‘subjected to an unevaluated psychological experiment without being told that is what’s happening.’

They added that SPI-B reports are often not ‘challenged’ by SAGE because many of those involved are ‘not very well equipped to evaluate it.’

‘When someone from SPI-B is saying we need to ramp up the fear and keep it ramped up – there wasn’t much questioning of that at the beginning and most of the questioning came from external sources, not from within.’

SPI-B is described as providing behavioural science advice aimed at anticipating and helping people adhere to interventions that are recommended by medical or epidemiological experts.

They present independent, expert behavioural science advice to SAGE.

It is said SPI-B has drawn on advice from behavioural scientists, health and social psychologists, anthropologists and historians in response to the Covid-19 pandemic.

Last November, Sir Patrick Vallance (pictured below, left) admitted he had ‘regrets’ over frightening people with a doomsday dossier that forecasted as many as 4,000 Covid-19 deaths a day over winter and was used to justify a second national lockdown.

Number 10’s top scientific adviser made the comments alongside Professor Chris Whitty (above, right), England’s chief medical officer, after the pair were hauled before MPs to defend SAGE’s modelling that also predicted hospitals would be overrun with virus patients by the end of this month.

During the grilling by members of the House of Commons Science and Technology Committee, Labour MP Graham Stringer asked Sir Patrick if he believed he had frightened people with the bleak deaths data presented during Saturday night’s press briefing.

The Chief Scientific Adviser said: ‘I hope not and that’s certainly not the aim… I think I positioned that as a scenario from a couple of weeks ago, based on an assumption to try and get a new reasonable worst-case scenario. And if that didn’t come across then I regret that.

Defending the dossier, he added: ‘Those figures were ones done by major academic groups based on those assumptions and, in the spirit of trying to make sure that things are shared and open, they are the things that we have seen [in the data so far], and it’s important and I think people see that.’

Professor Whitty conceded that the 4,000 daily deaths prediction was unlikely to come true because the modelling was a worst-case scenario based on a situation where no extra measures were brought in.

He told MPs: ‘All of us would say that rates will probably be lower than that top peak [of 4,000]’.

Professor Whitty added that a figure of around 1,000 deaths a day was ‘entirely realistic’, without tougher action.

The Government told the Telegraph it has set out ‘clear instructions to the British people as our approach and knowledge of the virus has developed.’

A spokesman added: ‘We are clear: we want this lockdown to be the last and are easing restrictions in a way that is cautious and guided by the data.’

MailOnline has contacted the Department of Health for comment.