by Marshall Kirk and Erastes Pill
[This “must read” article, originally published in Guide magazine, November 1987 is the blueprint for the now global homosexual propaganda campaign to replace marriage-based society with a culture of sexual anarchy. A 1999 book based on this outline, titled After the Ball, has become the “bible” of homo- sexual propagandists. However, only this article states the “gay” goals and tactics with such alarming frankness. Following are relevant excerpts from the article. The complete article is readily available on the Internet.]
The first order of business is desensitization of the American public concerning gays and gay rights. To desensitize the public is to help it view homosexuality with indifference instead of with keen emotion. Ideally, we would have straights register differences in sexual preference the way they register different tastes for ice cream or sports games: she likes strawberry and I like vanilla; he follows baseball and I follow football. No big deal.
At least in the beginning, we are seeking public desensitization and nothing more. We do not need and cannot expect a full “appreciation” or “understanding” of homosexuality from the average American. You can forget about trying to persuade the masses that homosexuality is a good thing. But if only you can get them to think that it is just another thing, with a shrug of their shoulders, then your battle for legal and social rights is virtually won. And to get to shoulder-shrug stage, gays as a class must cease to appear mysterious, alien, loathsome and contrary. A large-scale media campaign will be required in order to change the image of gays in America. And any campaign to accomplish this turnaround should do six things.
 TALK ABOUT GAYS AND GAYNESS AS LOUDLY AND AS OFTEN AS POSSIBLE
The principle behind this advice is simple: almost any behavior begins to look normal if you are exposed to enough of it at close quarters and among your acquaintances. The acceptability of the new behavior will ultimately hinge on the number of one’s fellows doing it or accepting it. One may be offended by its novelty at first–many, in times past, were momentarily scandalized by “streaking,”’ eating goldfish, and premarital sex. But as long as Joe Six-pack feels little pressure to perform likewise, and as long as the behavior in question presents little threat to his physical and financial security, he soon gets used to it and life goes on. The skeptic may still shake his head and think “people arc crazy these days,” but over time his objections are likely to become more reflective, more philosophical, less emotional.
The way to benumb raw sensitivities about homosexuality is to have a lot of people talk a great deal about the subject in a neutral or supportive way. Open and frank talk makes the subject seem less furtive, alien, and sinful, more above-board. Constant talk builds the impression that public opinion is at least divided on the subject, and that a sizable segment accepts or even practices homosexuality. Even rancorous debates between opponents and defenders serve the purpose of desensitization so long as “respectable” gays are front and center to make their own pitch. The main thing is to talk about gayness until the issue becomes thoroughly tiresome.
And when we say talk about homosexuality, we mean just that. In the early stages of any campaign to reach straight America, the masses should not be shocked and repelled by premature exposure to homosexual behavior itself. Instead, the imagery of sex should be downplayed and gay rights should be reduced to an abstract social question as much as possible. First let the camel get his nose inside the tent–only later his unsightly derriere
….The average American household watches over seven hours of TV daily. Those hours open up a gateway into the private world of straights, through which a Trojan horse might be passed….
So far, gay Hollywood has provided our best covert weapon in the battle to desensitize the main- stream. Bit by bit over the past ten years, gay characters and gay themes have been introduced into TV programs and films (though often this has been done to achieve comedic and ridiculous affects). On the whole the impact has been encouraging…
…While public opinion is one primary source of mainstream values, religious authority is the other.
When conservative churches condemn gays, there are only two things we can do to confound the homophobia of true believers. First, we can use talk to muddy the moral waters. This means publicizing support for gays by more moderate churches, raising theological objections of our own about conservative interpretations of biblical teachings, and exposing hatred and inconsistency. Second, we can undermine the moral authority of homophobic churches by portraying them as antiquated backwaters, badly out of step with the times and with the latest findings of psychology. Against the mighty pull of institutional Religion one must set the mightier draw of Science & Public Opinion (the shield and sword of that accursed “secular humanism”). Such an unholy alliance has worked well against churches before, on such topics as divorce and abortion. With enough open talk about the prevalence and acceptability of homosexuality, that alliance can work again here.
 PORTRAY GAYS AS VICTIMS, NOT AS AGGRESSIVE CHALLENGERS
In any campaign to win over the public, gays must be cast as victims in need of protection so that straights will be inclined by reflex to assume the role of protector. If gays are presented, instead, as a strong and prideful tribe promoting a rigidly nonconformist and deviant lifestyle, they are more likely to be seen as a public menace that justifies resistance and oppression. For that reason, we must forego the temptation to strut our “gay pride” publicly when it conflicts with the Gay Victim image. And we must walk the fine line between impressing straights with our great numbers, on the one hand, and sparking their hostile paranoia-“They are all around us!”–on the other.
A media campaign to promote the Gay Victim image should make use of symbols which reduce the mainstream’s sense of threat, which lower it’s guard, and which enhance the plausibility of victimiza- tion. …It almost goes without saying that groups on the farthest margin of acceptability such as NAMBLA, [Ed note — North American Man-Boy Love Association] must play no part at all in such a campaign: suspected child-molesters will never look like victims.)
Now, there are two different messages about the Gay Victim that are worth communicating. First, the mainstream should be told that gays are victims of fate, in the sense that most never had a choice to accept or reject their sexual preference. The message must read: “As far as gays can tell, they were born gay, just as you were born heterosexual or white or black or bright or athletic. Nobody ever tricked or seduced them; they never made a choice, and are not morally blameworthy. What they do isn’t willfully contrary – it’s only natural for them. This twist of fate could as easily have happened to you!”
Straight viewers must be able to identify with gays as victims. Mr. and Mrs. Public must be given no extra excuses to say, “they are not like us.” …In any campaign to win over the public, gays must be cast as victims in need of protection so that straights will be inclined by reflex to assume the role of protector.”
 GIVE PROTECTORS A JUST CAUSE
A media campaign that casts gays as society’s victims and encourages straights to be their protectors must make it easier for those to respond to assert and explain their new protectiveness. Few straight women, and even fewer straight men, will want to defend homosexuality boldly as such. Most would rather attach their awakened protective impulse to some principle of justice or law, to some general desire for consistent and fair treatment in society. Our campaign should not demand direct support for homosexual practices, should instead take anti-discrimination as its theme…
It is especially important for the gay movement to hitch its cause to accepted standards of law and justice because its straight supporters must have at hand a cogent reply to the moral arguments of its enemies. The homophobes clothe their emotional revulsion in the daunting robes of religious dogma, so defenders of gay rights must be ready to counter dogma with principle.
 MAKE GAYS LOOK GOOD
In order to make a Gay Victim sympathetic to straights you have to portray him as Everyman. But an additional theme of the campaign should be more aggressive and upbeat: to offset the increasingly bad press that these times have brought to homosexual men and women, the campaign should paint gays as superior pillars of society. Yes, yes, we know–this trick is so old it creaks…
 MAKE THE VICTIMIZERS LOOK BAD
At a later stage of the media campaign for gay rights-long after other gay ads have become common- place-it will be time to get tough with remaining opponents. To be blunt, they must be vilified. (This will be all the more necessary because, by that time, the entrenched enemy will have quadrupled its output of vitriol and disinformation.) Our goal is here is twofold. First, we seek to replace the mainstream’s self-righteous pride about its homophobia with shame and guilt. Second, we intend to make the antigays look so nasty that average Americans will want to dissociate themselves from such types.
The public should be shown images of ranting homophobes whose secondary traits and beliefs disgust middle America. These images might include: the Ku Klux Klan demanding that gays be burned alive or castrated; bigoted southern ministers drooling with hysterical hatred to a degree that looks both comical and deranged; menacing punks, thugs, and convicts speaking coolly about the “fags” they have killed or would like to kill; a tour of Nazi concentration camps where homosexuals were tortured and gassed.
A campaign to vilify the victimizers is going to enrage our most fervid enemies, of course. But what else can we say? The shoe fits, and we should make them try it on for size, with all of America watching.
 SOLICIT FUNDS: THE BUCK STOPS HERE
Any massive campaign of this kind would require unprecedented expenditures for months or even years–an unprecedented fundraising drive…
 GETTING ON THE AIR, OR, YOU CAN’T GET THERE FROM HERE
Without access to TV, radio, and the mainstream press, there will be no campaign. This is a tricky problem, became many impresarios of the media simply refuse to accept what they call “issue- advertising” — persuasive advertising can provoke a storm of resentment from the public and from sponsors, which is bad for business. The courts have confirmed the broadcaster’s right to refuse any “issue advertising” he dislikes…
Because most straightforward appeals are impossible, the National Gay Task Force has had to cultivate quiet backroom liaisons with broadcast companies and newsrooms in order to make sure that issues important to the gay community receive some coverage; but such an arrangement is hardly ideal, of course, because it means that the gay community’s image is controlled by the latest news event instead of by careful design–and recently most of the news about gays has been negative….
VISUAL STAGE 1: YOU REALLY OUGHTTA BE IN PICTURES
As for television and radio, a more elaborate plan may be needed to break the ice. For openers, naturally, we must continue to encourage the appearance of favorable gay characters in films and TV shows. Daytime talk shows also remain a useful avenue for exposure. But to speed things up we might consider a bold stratagem to gain media attention. The scheme we have in mind would require careful preparations, yet it would save expense even while it elevated the visibility and stature of the gay movement overnight…
Through such a political campaign, the mainstream would get over the initial shock of seeing gay ads, and the acceptability of such ads would be fortified by the most creditable context possible; and all this would be accomplished before non-electoral advertising was attempted by the gay community. During the campaign all hell would break loose, but if we behaved courageously and respectable our drive would gain legitimacy in and case and might even become a cause celebre. If all went as planned, the somewhat desensitized public and the major networks themselves would be ‘readied for the next step of our program.
VISUAL STAGE 2: PEEKABOO ADVERTISING
At this point the gay community has its foot in the door, and it is time to ask the networks to accept gay sponsorship of certain ads and shows. Timing is critical: The request must be made immediately after our national political ads disappear. Failing that, we should request sponsorship the next time one of the networks struts its broad-mindedness by televising a film or show with gay characters or themes. If they wish to look consistent instead of hypocritical, we’ll have them on the spot. But the networks would still be forced to say No unless we made their resistance look patently unreasonable, and possibly illegal. We’d do just that by proposing “gay ads” patterned exactly after those currently sponsored by the Mormons and others. As usual, viewers would be treated to squeak-clean skits on the importance of family harmony and understanding –this time the narrator would end by saying, “This message was brought to you by –the National Gay Task Force.” All very quiet and subdued. Remember: exposure is everything, and the medium is the message…
VISUAL STAGE 3: ROLL OUT THE BIG GUNS
By this point, our salami tactics will have carved out, slice by slice, a large portion of access to the mainstream media. So what then? It would finally be time to bring gay ads out of the closet…
The Time Is Now
We have sketched out here a blueprint for transforming the social values of straight America. At the core of our program is a media campaign to change the way the average citizens view homosexuality….And, let us repeat, time may be running out. The AIDS epidemic is sparking anger and fear in the heartland of straight America. As the virus leaks out of homosexual circles and into the rest of society, we need have no illusions about who is receiving the blame. The ten years ahead may decide for the next forty whether gays claim their liberty and equality or are driven back, once again, as America’s caste of detested untouchables. It’s more than a quip: speak now or forever hold your peace.