Vigilant Citizen – April 14, 2020
On Good Friday, Microsoft released a video promoting its association with the elite’s favorite artist: Marina Abramovic. After massive backlash, the video was set to “private” and all traces of the campaign were scrubbed from Microsoft’s official website. Here’s what this fiasco was all about.
To promote its mixed reality device Hololens 2, Microsoft teamed up with prominent occultist Marina Abramovic to create an art project named The Life. In a promotional video posted on Microsoft’s official YouTube account, Abramovic is described as the “most legendary performance artist working now”.
The art project consists of people wearing the Holohens device to witness a ghostly version of Abramovic appearing out of nowhere while walking around while wearing a symbolic red dress.
In the video, which was released on Good Friday, Marina says that the project allows her to attain a form of immortality.
“The Life is dealing with what is going to stay after I’m not there anymore, and I can face myself, and this frightening experience. Really like you’re facing your own ghost, but it is always this greater idea of immortality. Once you die the work could never die because the work of art can continue. In performance, the piece is only in the memory of the audience and nowhere else. Here I am kept forever.”
The video was not well received at all. After a flood of negative comments and about 90% thumbs down, Microsoft set the video to “private”. Since nothing can be truly deleted from the internet, the video was re-uploaded by other sources.
Microsoft also removed all traces of the campaign from its official website – although it still appears in Google search results.