Remove, Reduce, Inform: New Steps to Manage Problematic Content

By Guy Rosen, VP of Integrity, and Tessa Lyons, Head of News Feed Integrity

Since 2016, we have used a strategy called “remove, reduce, and inform” to manage problematic content across the Facebook family of apps. This involves removing content that violates our policies, reducing the spread of problematic content that does not violate our policies and informing people with additional information so they can choose what to click, read or share. This strategy applies not only during critical times like elections, but year-round.

Today in Menlo Park, we met with a small group of journalists to discuss our latest remove, reduce and inform updates to keep people safe and maintain the integrity of information that flows through the Facebook family of apps:

REMOVE  (read more)

  • Rolling out a new section on the Facebook Community Standards site where people can track the updates we make each month.
  • Updating the enforcement policy for Facebook groups and launching a new Group Quality feature.

REDUCE (read more)

  • Kicking off a collaborative process with outside experts to find new ways to fight more false news on Facebook, more quickly.
  • Expanding the content the Associated Press will review as a third-party fact-checker.
  • Reducing the reach of Facebook Groups that repeatedly share misinformation.
  • Incorporating a “Click-Gap” signal into News Feed ranking to ensure people see less low-quality content in their News Feed.

INFORM (read more)

  • Expanding the News Feed Context Button to images. (Updated on April 10, 2019 at 11AM PT to include this news.)
  • Adding Trust Indicators to the News Feed Context Button on English and Spanish content.
  • Adding more information to the Facebook Page Quality tab.
  • Allowing people to remove their posts and comments from a Facebook Group after they leave the group.
  • Combatting impersonations by bringing the Verified Badge from Facebook into Messenger.
  • Launching Messaging Settings and an Updated Block feature on Messenger for greater control.
  • Launched Forward Indicator and Context Button on Messenger to help prevent the spread of misinformation.



One response to “Remove, Reduce, Inform: New Steps to Manage Problematic Content”

  1. Dear Mr. Zuckerberg,

    You are such a noble, ethical, honest, forthright, wise and upstanding member of our community. I completely trust you and your fellow fact checkers to uphold the truth as being sacred and to put a stop to misinformation proliferation on the Internet and everywhere else where hate might be practiced as a way of life.

    You must be kept alive for the benefit of mankind because of your unique ability to fight cyberhate and antisemitism, clearly the most important issue of our times.

    I feel reassured in knowing you are well protected as you fight for transparency, the truth and the good of humanity. I am absolutely relieved to find out that facebook is up to the challenge of stamping out those offensive and inappropriate expressions of pure unadulterated hate we so often come across as we peruse the Internet and walk the streets of white supremacist America.

    I have noticed that you have many career opportunities listed on your website and it would be an immense honor for me to work for your organization. I would like to help you in every way possible, and to that end, I have listed below just a few examples among many of truly offensive, hateful and hurtful words and deeds.

    Thanking you in advance for going after these purveyors of hate:

    The Talmud.

    The Protocols of the Learned Elders of Zion.

    The New York Times, Washington Post and many other so-called “news sources” who have conspired in colossal crimes such as the bombing of Iraq, Afghanistan, Libya, Syria, Yemen (via Saudi Arabia), Gaza, etc… They indulge in massive cover-ups of events such as 9/11, the 7/7 London bombing, the Madrid bombing, the Bali Indonesia bombing, etc… They manufacture war propaganda, support terrorist organizations like the US government, the British government and the Israeli government to name but a few.

    They are accomplices in the criminal invasions of Iraq, Libya, Afghanistan and Syria. They indulge in true hate speech by spreading lies about Putin and the Russians, Iran, North Korea, Assad in Syria, the Palestinians, Venezuela, etc…

    They hide all the insidious attacks on the people of the world via chemtrails, vaccines, genetically modified “food”, radioactivity, microwaves, etc…

    They promote racial hatred and are the biggest racists.

    Netanyahu’s endless diatribe against a nuclear Iran, when it is Israel that needs its nukes removed.

    The continuous demonization of Putin, Russia, Iran, North Korea, Venezuela, white nationalists, the white race, those who expose conspiracies, those who expose high crimes, truth seekers, people who are sick of the continuous lies.

    World War 1, World War 2, and the mistreatment of Germans after war’s end; all caused by jewish bankers and their minions including well paid presstitutes in the Shitstream Media which I refuse to call Mainstream.

    Post WW2 Holocaust and defamation of Germany while fabricating, exaggerating, glorifying and enshrining THEIR holocaust as THE Holocaust. Quite the chutzpah when one considers the fact that THEY are the biggest and most consistent perpetrators of holocausts throughout history…!!