Introduction — July 3, 2014
The Independent has been noted for championing liberal cause without question or quibble. Little wonder then that the advert it reports on in the following article appears to be part of a broader yet covert campaign.
From a recent Chevrolet advert, which proclaims “While what it means to be family hasn’t changed, what a family looks like has”, to Target’s same-sex wedding gift registry ad campaign, advertisers appear to falling over themselves to woo the homosexual community.
It’s debatable whether this just a coincidence, an appeal to the “pink dollar” as the Independent coyly puts it or more ominously, social engineering at work. Either way the Independent doesn’t ask why Burger King’s latest advertising campaign is aimed at a such small segment of the population?
The actual number of homosexuals relative to the overall population varies, depending on who you ask. The UK Office for National Statistics put the figure at 1.5% of the population while gay rights charity Stone Wall put the figure at 5% to 7%, but having a vested interest in the matter they would be inclined to over-estimate.
No matter who you ask though the actual figure it is relatively small compared to the overall population.
So why have advertisers suddenly and in unison targeted the homosexual community? Could it be that this is actually social engineering at work? That the real aim is not to appeal to gay consumers, who make up a tiny segment of the market anyway, but by portraying same-sex couples in adverts the intention is to make homosexuality seem natural.
After all this is going hand-in-hand with similar moves elsewhere in society. Is it a coincidence that advertisers, the media, legislators and even churches all now seem to be working toward making homosexuality seem normal?
A mentor once told me “there is no such thing as coincidence” and I can’t help thinking that this is less a reflection of social change and more an example of social engineering at work. Although don’t expect the Independent to tell you that; they are also playing their part so what follows is journalism at its most superficial, and manipulative.
For example, the Independent claims that “the buying power of gay consumers was estimated to be $743 billion in 2010″. However, it doesn’t cite the source of the estimate so like the gay rights charity that claims that between 5% and 7% of Britons are homosexuals, there is no way readers can verify those figures for themselves. We are simply expected to accept those claims on face value as true.
Making what follows little better than propaganda. Ed.
Burger King Gay Whopper
Christopher Hooton — The Independent July 3, 2014
Because we’re all cheap processed meat on the inside?
Burger King is now selling a ‘Proud Whopper’ in San Francisco as part of LGBT Pride Month, a burger in rainbow wrapping bearing the oddly juxtaposing tagline ‘We’re all the same on the inside’.
Part noble gesture (proceeds from the sandwich will help fund scholarships for LGBT high school graduates), part calculated targeting of the pink dollar (the buying power of gay consumers was estimated to be $743 billion in 2010), the Proud Whopper will be sold for a limited time in the city.
Its slogan attempts to convey the message that we’re all human beings of equal worth regardless of gender and sexuality, but draws odd comparisons with the burger itself.
It seems to suggest we’re all the same inside just like one of the brand’s Whoppers, i.e. identical due to mass production and made from meat that would probably make you shudder if you saw it pre-flame grilling.
Nonetheless, the promotion is already proving popular on social media, with people now beginning to dutifully Instagram pictures of the wrappers and use the #BeYourWay hashtag.
A video was also made for the sandwich, with Burger King senior vice president Fernando Machado commenting: “I hope when they see what we’re trying to do here, people will galvanize around this message of equality.”